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5 Top Car Photography Campaigns

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When it comes to car advertising, engaging with end-users’ emotions is the key. In fact, over the past decades cars have progressively become something more than a mere utility, thus requiring more sophisticated product communication. Photographers, directors and ad agencies around the world have taken this challenge and created campaigns that reflect customer’s aspirations and values.

Here’s our pick of some of the best car advertising campaigns from the latest Car Photography & Motion Spotlight Magazines:

Photographer John Higginson for Rolls Royce

Photographer: John Higginson | Client: Rolls Royce

With a high-end target always in mind, Rolls Royce’s visual communication has to project success and to stimulate the interest of high-achiever individuals. John Higginson – an award-winning photographer who splits his time between London and California – has done an amazing job in showing how Rolls Royce perfectly fits in a luxury lifestyle.

Photographer: John Higginson | Client: Rolls Royce

Photographer: John Higginson | Client: Rolls Royce

 

 

Director Martin Grega for Porsche

Director:  Martin Grega | Client:  Porsche | Production Company: Hi, I’m Roger, Inc.

Porsche doesn’t only produce cars – it makes dreams come true. Photo and film production company Hi, I’m Roger, Inc. with director Martin Grega did a wonderful job capturing the Porsche Cayman Coupe 718 speeding away on a purposefully closed stretch of highway in Palm Springs.

Director:  Martin Grega | Client:  Porsche | Production Company: Hi, I’m Roger, Inc.

Director:  Martin Grega | Client:  Porsche | Production Company: Hi, I’m Roger, Inc.

 

Photographer Harniman for Ford

Photographer: Harniman | Short Film: Le Fantome | Director: Jake Scott | Actor: Mads Mikkelsen | Client: Ford Edge – Ford Motor Company

Ford goes beyond the frame of the typical car ad with the launch of the Ford Edge and a dedicated short film – Le Fantome. London-based automotive photographer Harniman captured the stills of the short movie, starring Mads Mikkelsen and Ford Edge. Harniman, without doubt, masters the art of capturing the power and energy of the subjects he shoots.

Photographer: Harniman | Short Film: Le Fantome | Director: Jake Scott | Actor: Mads Mikkelsen | Client: Ford Edge – Ford Motor Company

Le Fantôme: a Jake Scott film starring Mads Mikkelsen and the new Ford Edge


Photographer Darren Capp for Toyota 

Photographer: Darren Capp | Client: Toyota Prius | Ad Agency:  Saatchi & Saatchi Sydney – | Creative Direction: Tod Duke-Yonge | Art Buying: Anthony Martin | Producer: Katapolt

Happiness is probably the most desired emotion in the world, and associating this feeling with a product is a winning bet. That’s probably why Toyota opted for a visual communication along this line. In the campaign above, photographer Darren Capp represented the Toyota Prius as an object of desire within everyone’s reach. Let’s say, an affordable status symbol!

Photographer: Darren Capp | Client: Toyota Prius | Ad Agency: Saatchi & Saatchi Sydney – | Creative Direction: Tod Duke-Yonge | Art Buying: Anthony Martin | Producer: Katapolt

Photographer: Darren Capp | Client: Toyota Prius | Ad Agency: Saatchi & Saatchi Sydney – | Creative Direction: Tod Duke-Yonge | Art Buying: Anthony Martin | Producer: Katapolt

 

Photograper Andy Glass for Nissan

Photographer Andy Glass | Client: Nissan X-Trail

For the Nissan campaign, Andy Glass has blended photography, digital enhancement and computer generated elements. The result is a series of fantasy-like conceptual images that stand out among average automotive campaigns.

Photographer Andy Glass | Client: Nissan Juke

Photographer Andy Glass | Client: Nissan Qashqai

 

Have we missed one of your favourite campaigns? Let us know in the comments!

If you’re a talented photographer or filmmaker and you want to be featured in our next edition of Production Paradise’s Spotlight magazine Cars & Landscape Photography, get in touch now to discuss your work: spotlightmagazine@productionparadise.com

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1 Comment

  1. Wonderful…Nice Post

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