By Ugo Bresolin
When it comes to car advertising, engaging with end-users’ emotions is the key. In fact, over the past decades cars have progressively become something more than a mere utility, thus requiring more sophisticated product communication. Photographers, directors and ad agencies around the world have taken this challenge and created campaigns that reflect customer’s aspirations and values.
Here’s our pick of some of the best car advertising campaigns from the latest Car Photography & Motion Spotlight Magazines:
Photographer John Higginson for Rolls Royce
With a high-end target always in mind, Rolls Royce’s visual communication has to project success and to stimulate the interest of high-achiever individuals. John Higginson – an award-winning photographer who splits his time between London and California – has done an amazing job in showing how Rolls Royce perfectly fits in a luxury lifestyle.
Director Martin Grega for Porsche
Director: Martin Grega | Client: Porsche | Production Company: Hi, I’m Roger, Inc.
Porsche doesn’t only produce cars – it makes dreams come true. Photo and film production company Hi, I’m Roger, Inc. with director Martin Grega did a wonderful job capturing the Porsche Cayman Coupe 718 speeding away on a purposefully closed stretch of highway in Palm Springs.
Photographer Harniman for Ford
Ford goes beyond the frame of the typical car ad with the launch of the Ford Edge and a dedicated short film – Le Fantome. London-based automotive photographer Harniman captured the stills of the short movie, starring Mads Mikkelsen and Ford Edge. Harniman, without doubt, masters the art of capturing the power and energy of the subjects he shoots.
Le Fantôme: a Jake Scott film starring Mads Mikkelsen and the new Ford Edge
Photographer Darren Capp for Toyota
Happiness is probably the most desired emotion in the world, and associating this feeling with a product is a winning bet. That’s probably why Toyota opted for a visual communication along this line. In the campaign above, photographer Darren Capp represented the Toyota Prius as an object of desire within everyone’s reach. Let’s say, an affordable status symbol!
Photograper Andy Glass for Nissan
For the Nissan campaign, Andy Glass has blended photography, digital enhancement and computer generated elements. The result is a series of fantasy-like conceptual images that stand out among average automotive campaigns.
Have we missed one of your favourite campaigns? Let us know in the comments!
If you’re a talented photographer or filmmaker and you want to be featured in our next edition of Production Paradise’s Spotlight magazine Cars & Landscape Photography, get in touch now to discuss your work: firstname.lastname@example.org