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Interview with Karl Crick of Karmer Setbuilding

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Karmer Setbuilding is a skilled and creative team of set builders, carpenters, designers, sculptors, background artists and fabricators with over ten years experience behind them. According to one of their clients, “Karmer are a joy to work with. A very skilled, pragmatic and above all supportive team that understand, accommodate and deliver, led by a rigorous and investigative project manager experienced in a wide range of styles and commissions. Whether it is an editorial or advertising photo shoot, a music campaign, a site-specific exhibition installation or a retail environment their personal approach, intuitive understanding of clients needs and attention to detail means you can be rest assured they will be 110% with you helping and enjoying create strikingly powerful spaces, images and products.”

We asked Karl Crick, the director of Karmer Setbuilding, several questions about his company.

When did you start with your business, how long have you been in the industry?

Karmer started back in 1998 but I’ve been in the photographic industry since 1993

How did you start doing what you do, what inspired you?

After spending 8 long years assisting Advertising photographers on Benson and Hedges campaigns and the like I decided I wanted a change and after being asked by a photographer if I could build a set for him I jumped at the chance. The rest is history!

What part of your work do you enjoy the most?

I enjoy the problems, I love to solve a problem, how to do something and learning new ways to achieve the end result. I think I actually enjoy the stresses, I don’t know if I would enjoy the job if it was too easy!

What is the most interesting thing that has happened to you in your professional career, or who were you most excited to work with?

I’ve worked with and met many celebrities and worked with some of the most influential photographers and set designers around but I have to admit to being excited to work with Nadav Kander the most as I love his work and had followed him throughout my assisting days.

This Boris Johnson shoot for Vogue was shot by Henry Bourne

What do you consider to be your biggest professional achievement?

I think my biggest professional achievement would have to be constant growth throughout the years.

What resources do you use to promote your work?

We rely heavily on word of mouth so we put all our efforts into every job so that it promotes our company. The resources are websites and of course Production Paradise!

What have you found most useful about being a Production Paradise member?

The ability to be able to send a very well laid out emailer to potential clients and also to know what the industry is doing as a whole. Production Paradise showcases global trends helping us to keep on top of who is doing what.

Any interesting anecdotes that happened to you recently?

Not yet but watch this space!

What do you think is the future of this industry?

The future? It is always changing and you have to be able to embrace it. Those that shunned digital 15 years ago had to play catch up with some getting left behind. There isn’t enough work for everyone so it is going to be tough to keep on top.

This Nissan shoot was shot by Alex Howe


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