Shaahid Amir has over the years evolved to play a pivotal role in the challenging world of the Indian fashion industry. His flair for style, attention to detail and belief in originality has made his designs unique and intelligent. His collection is understated and elegant. He spins magic when he weaves and blends a variety of natural fabrics together. He creatively uses both, the French and Indian art form of authentic hand embroidery, zardozi and Lucknowi tradition.