Production Paradise has been passionately promoting the work of commercial food photographers for many years to the world’s top ad agency Art buyers and brands, which is why we are always thrilled to sponsor Pink Lady® Food Photographer of the Year. The diversity of incredible photographic work entered each year provides a tough challenge for the awards judges, who always triumph with an outstanding winning photo.
Production Paradise CEO Andreas von Estorff, one of the awards judges, was once again asked by the Pink Lady® Food Photographer of the Year team to provide his expert opinion for the most marketable images from the previous years’ awards.
Andreas von Estorff: Recently we have seen a shift in food photography trends within advertising. If we look at how society influenced advertising over the past few years we can see that authenticity paved the way. However in 2018 there has been a move more towards not only storytelling but also back to exquisite composition, often conceptual with rich lighting. It is once again crucial that solid photographic skills are a “must-have” ingredient for each photo. With this in mind here are my choices:
To enter your photos into Pink Lady® Food Photographer of the Year 2019, visit their website. The closing date is Sunday 10th February 2019:
If you are interested in being featured in an upcoming Food & Drink Photography Spotlight Magazine from Production Paradise and have your work shown to the world’s top Art buyers and creative sector clients, then please get in touch. We’ll be happy to discuss how we can help you market your work.