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Prodigious’ Art Buyer Stefano Gruarin and the key factors of eye-catching photography

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We spoke with Stefano Gruarin, Milan-based art buyer at Prodigious (Publicis Groupe), about beauty photography and the Spotlight Awards For Photographic Excellence, where Stefano will judge the Beauty Category. Read on to find out how to pick an award-worthy image and more.

Production Paradise: Could you explain to us what your role entails as an art buyer at Prodigious-Publicis Groupe?

Stefano Gruarin: In my role as an art buyer in the Publicis Group I select photographers and visualizers for print or digital campaigns. Lately, I have started to work on animations and short videos for the web and working for integrated campaigns, and that makes my job more exciting.

Production Paradise: How has your background and previous work experience prepared you to judge beauty photography?

Stefano Gruarin: My background in this area starts with my love for art and design that made me appreciate clean images and gave me the ability to study different points of view. I had the chance to work for years on Garnier and other brands in the cosmetics and toiletries market. The research has always been an ongoing task and I love to be updated on all trends.

Production Paradise: How do you find new talent?

Stefano Gruarin: I manage the scouting in two different ways: I review proposals coming from different agents and photographers, or I personally get in touch with my contacts. I also search on the web or in magazines. The Production Paradise platform is becoming more and more interesting for me.

Production Paradise: What are you looking for in imagery when judging the beauty category?

Stefano Gruarin: The picture must be eye-catching, trigger emotions and get my attention. Truthfulness, dynamism and the way the photographer used lights to enhance the subject are key. I strongly believe casting is very important too. I love photographers who dare to shoot very particular faces beyond the classic beauty.

Production Paradise: What would be your advice for photographers looking to diversify their clientele in the beauty industry?

Stefano Gruarin: I think they definitely should study the client they want and approach the process accordingly. They should then present, through their imagery, their own brand vision.

Production Paradise: How do you think Production Paradise Spotlight Awards for Photographic Excellence will benefit photographers?

Stefano Gruarin: Visibility. Production Paradise is a global platform followed by an increasing number of professionals. Among these, there are creatives looking for ideas and a more international vision.

We thank Stefano for sparing some time to speak to us. Now that you know what kind of images have a better chance to catch the judge’s attention – pick your best beauty shots and enter our Spotlight Awards!

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