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Sergi Jasanada at Hotel ME for Production Paradise

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This is Sergi Jasanada‘s, creative editorial for Production Paradise’s Photographer’s Shoot out Contest.

Shot at Hotel ME Barcelona, it was inspired by the futuristic look of the hotel and took place on 2 different terraces.

The editorial was a game of contrasts: cool attitudes in warm places, beige lights and blue-magenta shadows. Black and white was the choice for the brighter and more saturated shades, while colour was used for the more neutral tones. The whole concept was basicly to create eye-catching and attractive images… and to have fun!

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