After winning the Kids Photography Category for the Spotlight Awards, Lucila was kind enough to share her thoughts on her winning image, as well as some inside information on how to succeed as a commercial photographer and stay on track in the long run.
Production Paradise: Tell us about the winning image – the idea behind it, how was it shot?
Lucila Blumencweig: This past summer we went for a family holiday on a beautiful road trip all through the Argentinian Patagonia, and as in my beginnings I decided to have the camera on all the time for a personal project on both of my kids growing up. In the picture Simona, my oldest was 14 years old. She is taking her adolescence quite wildly and her mind is concerned with many things. Fortunately, kids have this consciousness these days regarding climate change, anxieties, veganism, and while I turned to her as we were talking, she looked at me so strong and determined, plus the T-shirt she had on at that moment was perfect. Delete the Drama.
Production Paradise: How do you feel about winning the Category Prize of Spotlight Awards 2019?
Lucila Blumencweig: It is amazing! I am super happy and thankful for the recognition! It is so good to have been chosen among so many amazing colleagues and great images! I feel very thankful.
Production Paradise: How would you describe your style?
Lucila Blumencweig: I am always very much attracted to light as a language and a resource to create emotion, even when I construct images in advertising for my clients, I always try to make the light the protagonist in the mood. I have a very fresh and lively style, filmic.
Production Paradise: Name 3 photographers that have inspired you?
Lucila Blumencweig: Anton Corbijn, Deborah Tuberville, Nan Goldin
Production Paradise: How did you end up behind the lens? Tell us about your career path.
Lucila Blumencweig: I grew up in Buenos Aires, but my father lived in New York. When I was 15, I went to visit him and as he was working a lot, he gave me his camera – a Yashica TL-Electro to play around the city with.
Since then I’ve wanted to work in photography. I started working in the film industry while I was studying and that gave me a wide range of experience in many fields, production, art direction, costumes, and lights. My first jobs as a photographer were for magazines such as Rolling Stone, D&D, Cinemania and Menta Magazine where I was also the photo editor, and that gave me a lot of freedom in my own productions which led to advertising work.
Production Paradise: What do you think is necessary to become a successful commercial photographer?
Lucila Blumencweig: Well, I think you need to be consistent through all the aspects of a project and also very honest. Understand that the client and agency know what they need and try to add your personal value to that. But from the moment you receive the brief to the moment you shoot, there are a lot of steps that need to be handled with accuracy and security, to ensure you get where you want to go. For me, it is also very important to work with people in my own crew that I trust and to let everyone add value to the shot. Then have a good time while shooting, don’t stress, have some good music on, and play with all that you have in front of the lens!
Production Paradise: If you weren’t a photographer, what would be your alternate career path?
Lucila Blumencweig: I would like to be a film director too; it is on my list of upcoming projects. And I would have loved to be a singer in a band.
Production Paradise: We believe you are not resting on your laurels – what are you working on now?
Lucila Blumencweig: I am in post-production of two big campaigns for Salmoriagui & Vighano shot last September in Milan and Mercado Libre shot in Buenos Aires, and in pre-production of a big campaign for Coca-Cola Japan.
Production Paradise: The Spotlight awards had a judge’s panel composed of potential clients for commercial photographers – did that influence your choice of image(s) selected for your entry?
Lucila Blumencweig: Not really, all the images I presented were images that I felt told a story, and that the story was good. Luckily the judges felt that too. If that brings a job along, wonderful, but if not, the purpose was already met!
Production Paradise: What made you want to participate in these Awards?
Lucila Blumencweig: I wasn’t going to participate this year, but on the last day of entry I received an email reminding me, and then I said ok why not! I entered only 6 images in different categories and I made it to the shortlist with two! One in the Lifestyle category and this one in the kids that ended up winning, still can’t believe it! Thanks again 🙂
Wanna see all of the winning images from this year’s Spotlight Awards and learn more about them? Check out our special digital issue here.