Lorentz Gullachsen » magazines
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spotlight magazine Mar 2012 corporate, industrial and annual report photography
Lorentz Gullachsen
From the boardroom to the workplace, from a trading floor or logistics warehouse to quarry in deep mud.
Lorentz Gullachsen has many years experience working worldwide on industrial and corporate projects, annual reports, web portraits and B2B advertising. He is as relaxed with the chairman as he is with the janitor.
"I don't see problems, just solutions in disguise," says Lorentz. "I relish challenges, be it a two-minute portrait of a 'difficult' sitter or an impossible location, I work toward getting a result that exceeds expectations, I offer a variety of styles and approaches, from fly on the wall observed to stylized large format. I shoot what is most appropriate for the situation and the designer's needs, on time and on budget."
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showcase magazine Mar 2012 london issue 328
Lorentz Gullachsen
Lorentz Gullachsen has been shooting more portraits and reportage for a variety of corporate and legal clients and has found himself frequently in the City of London.
Between commissions Lorentz has been shooting two projects within the Square Mile - A new take on the City's landscapes and a look at the isolation of City workers.
Visit his website for more information.
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showcase magazine Sep 2011 london issue 295
Lorentz Gullachsen
After time out to gain an MA at BIAD in VisCom, Lorentz Gullachsen is back with a new website and direction. Known for his landscapes and automotive work, he has now returned to his first love of shooting people on location.
With new bases in London, the Cotswolds and Spain, Lorentz has been developing a new approach to portraits. Shooting high-end digital, he produces panoramic files that can be used for very high-resolution prints. They can be cropped for many formats, especially web-based requirements. Lorentz also shoots moving images.
Recent commissions include lifestyle shoots for a major healthcare client, trading and corporate commissions.
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showcase magazine Jun 2010 london issue 222
Lorentz Gullachsen
"Lorentz Gullachsen shoots Cowboy wins prize and leaves."
Lorentz recently won the West Midlands Open Art Prize at Birmingham Art Gallery, with a portrait from his series entitled 'In the American West Midlands'.
He has left his Teme Valley base to return closer to London, now finding himself in the North Cotswolds.
Shooting for Guide Dogs, Canon, Nissan and a range of healthcare clients, he also continues to work on an extensive landscape project in Wales. For once, however, lack of rain stopped shooting. "British weather, you can never rely on it!"
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showcase magazine Sep 2009 london issue 177
Lorentz Gullachsen
"Consume less or the planet dies. Consume more or the economy dies."
Lorentz Gullachsen has been working on a personal project entitled 'Off Your Trolley'.
"Photography is a powerful tool," says Lorentz. "It may even help to save our world. We need to question how much we consume or waste. I don't have the answers, but I may have some of the questions."
The photographer also recently shot travel editorials in Wales and completed a short film which is currently in post production.
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spotlight magazine Sep 2009 people & lifestyle photography
London: Lorentz Gullachsen
Lorentz Gullachsen recently shot cowboys, showgirls, mechanics, truck drivers, landscape gardeners, teachers and bookkeepers - and that was just in one day!
A busy mix of advertising campaigns, editorial commissions and personal projects has kept Lorentz busy over the last twelve months in the UK, as well as New Zealand, Italy and Spain. From his base in the heart of England he is well placed to get to most UK locations.
The photographer says, "It has been a tough year for everyone, but somehow I've been lucky and pragmatic about all aspects of production. It's great to stay in a five-star hotel, but there are great bed & breakfast places around too, so let's keep real location photography alive - stock shots are for wimps!"
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showcase magazine May 2009 london issue 158
Lorentz Gullachsen
Lorentz Gullachsen recently shot healthcare projects in Ronda, near Seville. In the UK, he has been shooting lifestyle commissions and personal projects.
"The harsh winter has produced a great spring and the green shoots of recovery seem to be showing. Positive photography is the way forward; there is too much 'gloom & doom', so let's bring sunshine into the campaigns. There's a great summer ahead!"
Personal projects: Cheltenham Festival, St. George's Day, Walking.
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showcase magazine Feb 2009 london issue 149
Lorentz Gullachsen
A few more Air Miles have been collected by Lorentz Gullachsen following a recent project that took the photographer to New Zealand to shoot a campaign for O2 Mobile with Archibald Ingall Stretton, London.
Other work has included a Caterpillar campaign shot in Tuscany for Y&R, Geneva, and an editorial for 'The Rotarian' shot at Ironbridge in Shropshire.
Lorentz is currently shooting in Spain and will return to the UK to shoot in Birmingham. -
spotlight magazine Feb 2009 cars & landscape photography issue 5
London: Lorentz Gullachsen
A few more Air Miles have been collected by Lorentz Gullachsen following a recent project that took the photographer to New Zealand to shoot a campaign for O2 Mobile with Archibald Ingall Stretton, London.
Other work has included a Caterpillar campaign shot in Tuscany for Y&R, Geneva, and an editorial for 'The Rotarian' shot at Ironbridge in Shropshire.
Lorentz is currently shooting in Spain and will return to the UK to shoot in Birmingham.
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spotlight magazine Nov 2008 people, kids and lifestyle photography issue 3
London: Lorentz Gullachsen
Lorentz Gullachsen shoots people in landscapes. Although known as a landscape and car photographer, he has always shot people (and even the occasional animal!). He has received more awards with his people shots (including AOP Gold) than his landscapes, and now has a dedicated website for his people and creature images.
Recent commissions have been for John Lewis through Kitcatt Nohr and Merial through EuroRSCGlife.
The photographer really enjoys healthcare and tourism advertising assignments, turning what are apparently observed reportage-style images into highly produced spontaneous-looking pictures that deliver a 'believable' client image. In effect, as Lorentz says, "creating advertising that doesn't look like advertising".
Producing image banks for clients is another of his strengths. Lorentz can put together a cost-effective collection of images as a resource for clients who want the overall feel of owning "a family of images".
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showcase magazine Nov 2008 london issue 136
Lorentz Gullachsen
Lorentz Gullachsen recently shot Azumit Luxury Yachts in Italy for JWT Milan, as well as housing stock shots for the charity Shelter in the West Midlands. "The contrast seems surreal," Lorentz said, "but that's the appeal of this job: to be able to see the extremes of life and find beauty in it all."
In October, the photographer opened his exhibition 'A Year in Teme Valley', due to run until January 2009 at the The Gallery in Martley, Worcester. This inaugural exhibition is a personal collection of landscapes that were shot in the Teme Valley, where Lorentz lives.
Other projects included editorial work for Chicago-based Rotarian Magazine that involved shooting Lady Godivia in Coventry, portraits of beef farmers for EuroRSCG Life, and a trip back to Italy for Y&R Geneva to shoot Tuscan landscapes for Caterpillar.
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showcase magazine Jul 2008 london issue 121
Lorentz Gullachsen
Photographer Lorentz Gullachsen has recently been very busy:
- Shooting ducks in Norfolk.
- Skies in Lincolnshire.
- Rocks in Cornwall.
- Roads in Wales.
- Yachts in Italy.
- Recycling centres in Oxfordshire - You can't win them all!
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showcase magazine Apr 2008 london issue 111
Lorentz Gullachsen
Lorentz Gullachsen has a new website, dedicated to his lifestyle and portrait photography.
Recent work will be featured alongside his signature images such as 'Sam' (Samantha) and 'Venice Flower Man'.
Lorentz has always shot people, but recently his lifestyle work has been attracting a great deal of interest. A separate site seemed the best way to present this alternative aspect of his work.
Visit gullachsenlife to see more. -
spotlight magazine Jan 2008 cars & landscape photography issue 3
London [UK]: Lorentz Gullachsen
Photographer Lorentz Gullachsen has been busy shooting logistic images: a series of motorway images were commissioned by Propaganda for Cert Octavia, a premium logistics company.
Roads are an ongoing passion for Gullachsen, and an empty road is hard to resist.
"They promise adventure and make me want to put my foot down. Not always a good idea!"Gullachsen has also been shooting more trucks for Mitsubishi with PHWT.
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showcase magazine Jan 2008 london issue 102
Lorentz Gullachsen
Lorentz Gullachsen has been busy shooting logistic scenes; a series of motorway images was commissioned by Propaganda for Cert Octavia, a premium logistics company.
Photographing wine bottles worth over £1000 concentrates the mind, but after a hard day's shoot a less expensive Vin Ordinaire was enough to relax with.
Other projects include shooting cattle, rugby players and girls, and in this edition the photographer also shows us samples from his skies collection.
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showcase magazine Oct 2007 london issue 92
Lorentz Gullachsen
Recently on-location in glorious Yorkshire, Lorentz Gullachsen shot a landscape and lifestyle commission for Euro RSCG-Life with Art Director Jonothon Yuill, as well as an Autocruise Motor Homes shoot for Propaganda with Art Director Pete Denton.
The photographer comments: "After such a wet year it was fantastic to see the Indian summer finally kick-in. It was a great surprise to shoot so many sunny days".
The rain that came afterwards, however, provided an opportunity to shoot some great storm clouds for Gullachsen's Sky library. -
showcase magazine Jul 2007 london issue 82
Lorentz Gullachsen
News from advertising photographer, Gullachsen:
He continues work on his ongoing project with Caterpillar.
Personal projects include a new interest in photographing mature rowers as well as more work on his long-term Cornwall project. This continues to yield some stunning images such as the snow and sky photo we feature here...
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spotlight magazine Jun 2007 cars & landscape photography issue 2
Lorentz Gullachsen - London [UK]
Latest news from Lorentz Gullachsen:
- 'Gullachsen shoots big CATS' - this project was not quite as scary as it sounds, as it consisted of a collection of photographs for Caterpillar shot in England, Switzerland, France, Germany and Italy.
- A healthcare client needed a rower with a rising sun behind him.
- He continues with his ongoing personal projects on the Cornish coast.
A very happy man, Gullachsen says 'I love this life, each day another problem, each day another solution.'
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showcase magazine Mar 2007 london issue 68
Lorentz Gullachsen
Although an embargo on current commercial images means that, in this edition, we can show work only from his personal project, we are pleased to report that Lorentz Gullachsen continues to be very busy:
- Shooting in UK, Italy, Germany, France and Switzerland for Y&R Geneva
- Hackney Marshes and Emirates stadium were the location for his AIS shoot for 02
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spotlight magazine Jan 2007 cars and landscape photography issue 1
Lorentz Gullachsen
Recent projects by Lorentz Gullachsen include:
- Skoda for Archibald Ingall Stretton - shot in Wales, the Malverns, Warwickshire and Birmingham, over four days in November. The shoot required three days of sun and a final day of rain. Lorentz says, 'Lack of rain on the final damp day meant we needed a little help from a fire truck'.
- Shooting Land Rover for PHWT.
- Shooting Subaru for Focus, Tokyo.
- Recent location shoots include South Africa, USA, France, Italy, Wales and England.
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showcase magazine Oct 2006 london issue 58
Lorentz Gullachsen
Gullachsen has been shooting skies for over 20 years and has now established a new on-line library. This resource is now live and will provide a rapidly expanding collection: theskylibrary.com
He recently shot the posters for the London Motor Show sponsored by Lloyds TSB, and has been back in the Heart of England, shooting more tourism from an early morning hot air balloon ride, climbing in the Peak District and kayaking down the River Wye. He says: "Back in my home country, I am lucky to have some wonderful scenery and locations, and it's great not to have to get on a plane to get to the location".
Gullachsen has also been shooting in Spain and the UK for Land Rover via agency PHWT.
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showcase magazine Jun 2006 london issue 51
Lorentz Gullachsen
Lorentz Gullachsen spent time earlier this year freezing on an airfield shooting a worldwide campaign for Castrol before heading off to sunny Miami for GHD. In between, he was shooting skies for an upcoming project - watch this space for more information on that.
Lorentz says: "I just love this job, photographing big trucks, burning boats and beautiful women... a lad's dream! Just imagine, I thought I'd just be a surf-bum..."
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showcase magazine Feb 2006 london issue 44
Lorentz Gullachsen
Gullachsen says he is as hectic as ever and enjoying every minute... not surprising given that he's been in Paris, Rome, Venice and London shooting the Airmiles
campaign for Archiball Ingall Stretton...
He's also been doing three weeks shooting for Cape Verde Tourism with Arc Creative.
Apart from that, he's been travelling 3000 miles in Europe with CHC Choir for RH Freight.
We hope he's collecting Airmiles, as well as photographing for them!
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showcase magazine Sep 2005 london issue 38
Lorentz Gullachsen
Lorentz thrives on a busy schedule. At the moment he's showing his work at Birmingham's Movers and Shakers exhibition (moversandshakersbirmingham.com).
He's recently been shooting for Stock in Tobago and journeyed into darkest Yorkshire to work in a quarry on the Isuzu Campaign for PHWT.
The latest is a new campaign for TIMEBANK, which is due to be launched this October with an exhibition at Lauderdale House in London. -
showcase magazine Jun 2005 london issue 34
Lorentz Gullachsen
Lorentz has recently been busy shooting for Heart of England Tourism,
covering 140 locations, taking 8000 shots and producing 200 final images to promote the UK’s premier destinations.He shot a DHL campaign for Ogilvy Primary in Dubai, Cape Town and Banbury.
He also made it to Barcelona to shoot Subaru cars for FOCUS Tokyo.
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showcase magazine Mar 2005 london issue 30
Lorentz Gullachsen
Lorentz Gullachsen is best known as "the man who shot the flower man" thanks to his highly popular photograph of a man in Venice with a huge bunch of red flowers. The photo has been used many times by art directors and designers around the world.
Having been at the top of his profession for over 15 years, Lorentz is often described as "a safe pair of hands" by his clients, who have included Nicorette, Gallo Wines, and the Swedish, Spanish, Tunisian and English Tourist Boards.
But safe does not mean unexciting. Lorentz particularly enjoys mixing the latest techniques and technologies with more traditional photography. This alchemistic approach makes for interesting and striking work, some of which has an intriguing 'is-that-real-or-not' feel to it. Lorentz's main artistic influence, the painter Turner, also shows in his photography: sweeping, dramatic skies are a regular feature in his work.
Lorent's love of landscape and passion for cars has brought him commissions from virtually all the global car manufacturers - Skoda to Rolls Royce - as well as extensive travel around the world.
Title: 'In the American West Midlands'
Client: Caterpillar
Location: New Zealand
Client: O2
Client: Caterpillar
Client: WRAP
Client: Masternaut Three X
Client: Merial
Client: Coloplast
Client: Cert Octavia
Client: Cert Octavia
theskylibrary.com
Agency: Euro RSCG Life
Client: Auto Cruise Motor Homes
Location: Cornwall
Client: Land Rover
Client: Skoda
Client: London Motor Show, sponsored by Lloyds TSB
Client: Land Rover
Client: Cape Verde Tourism
Client: Isuzu
'Movers and Shakers'
the flower man
