Artcore Productions

Nieuwendammerkade 28A12
1022 AB Amsterdam
Tel.: +31 (0)20 531 8282
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www.artcore.nl

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commercials production

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spotlight magazine Jun 2007 international film & commercial production

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Artcore Productions - Amsterdam [Netherlands]

Artcore Productions based in Amsterdam was launched seven years ago by six new commercial directors, each with a very different style and genre:

Martin Koolhoven and Michiel van Jaarsveld have a feature film background and therefore are very experienced with storytelling and working with actors. Berend Boorsma and Daniel Nogueira both have an artistic background that is reflected in their stylish work. Floris Kingma has a 'dry sense of humour', and Raf&Roel are the Belgian team represented by Artcore for their 'highly unique and very humorous work'.

Artcore recently launched a new company called Minibar aimed at the viral market.

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showcase magazine Jun 2007 amsterdam issue 80

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Client: Citybox Photo Gallery

ARTCORE PRODUCTIONS commercials production

New talent at Artcore, director Floris Kingma, has an intriguing story:

After getting a degree in economics from the University of Groningen, Floris decided that being a white-collar businessman was not his thing. Instead he preferred to wear as much black and skulls as possible and started pressing the 'REC' button...

From the moment he started producing and directing local commercials for the Amsterdam Television Network, people noticed his films - practically all of them have a dry, minimalist kind of humour.

Artcore says 'since he joined forces with us, we have been rocking. This stop-motion film for client Citybox shows what his perfectionism leads to...'

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showcase magazine Jan 2007 amsterdam issue 64

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ARTCORE PRODUCTIONS commercials production

Saving Cindy: 'If it weren't for the Guess model scouts, many a stunning model would have never reached the limelight... It's a dirty job but somebody's gotta do it...' This viral, a mini feature film that is loosely based on the Cinderella tale, promotes the Guess global model search.

Cindy, is a budding aspiring model, at the mercy of her evil stepmother. We see her scrubbing the floors of a huge luxurious mansion on all fours. At one stage, she furtively takes out her mobile phone and types in a text message, it reads: "[recipients name] please save me! Cindy." Note that the recipients mobile phone number has been given by the sender of the viral, so that when the recipient sees his name, he simultaneously receives a text message from Cindy.

The commercial ends prompting the viewer to join the Guess global model search.

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showcase magazine Mar 2005 amsterdam issue 29

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commercial:Friesche Vlag Photo Gallery

ARTCORE PRODUCTIONS commercials production

Artcore produces films beyond the boundaries of imagination. Their latest breakthroughs are two commercials for Friesche Vlag Go! in which they used a new, interesting 360 degree camera technique in combination with "light-graffities".

Client: Friesche Vlag
Agency: Result DDB
Production Company: Artcore Productions
Director: Berend Boorsma
Producer: Roel Boorsma
DOP: Eric Halberstadt
360 Degree Camera Technique: Invented by Keez Duyvis, Pipslab
Place of production: Amsterdam

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