Project M

New York, NY
Tel.: (917) 532 3125
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www.projectm.com

Categories listed

graphic design
motion graphics
tv/ video production
web design

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showcase magazine Oct 2008 new york issue 132

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Project M web design

The SBSNY needed to overhaul its online presence as the centre for information for the Swiss community in NYC. The challenge faced by Project M was to provide a 'facelift' for the organisation, to help young and particularly older users of the website to navigate a direct and intuitive way through the extensive information contained on the site - a task previously never achieved through the old version.

Nina Froriep, President of the Board, realised that Project M understood from day one what the SBSNY needed. "The company delivered a beautiful, functional website that combines the impossible - appealing to both the young and aging populations that the SBSNY serves."

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showcase magazine Apr 2006 new york issue 48

Client: Springer Publishing Company Photo Gallery

Project M graphic design

Creating a new logo was the first step for Project M in giving Springer Publishing Company a ‘facelift’. Derived from the founder’s last name (‘Springer’ is German and it means ‘jumper’), Project M created a new eye-catching icon that is contemporary and friendly, therefore making the company look more personal while reflecting their vision for the future.

Founded in 1950 by Bernhard Springer, SP established themselves as a leader in nursing and medical books, without ever giving any thought to Corporate Identity. After their acquisition by Mannheim Holding, LLC, management recognized the need to update the company's image and establish a presence on the Web.

The design of the web site (www.springerpub.com) is totally database-driven, making it extremely easy for the staff of SP to update and maintain their complete library of books and every element.

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showcase magazine Jun 2005 new york issue 36

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Project M graphic design
Project M have extensive experience in print, animation and video production. Their work encompasses the commercial, feature film, broadcast and corporate sectors.
An ongoing project is building the brand Laugh and Learn, for whom Project M have produced a series of educational DVDs covering Labor and Delivery, Breastfeeding and Newborn Baby Care. To help market these, Project M have also created eye-popping packaging, e-commerce web sites, and compelling trade advertising.

One of their more interesting challenges was to come up with a cover for the Breastfeeding Class DVD. The brief was to get the point across, while meeting the brand's goal of making the viewer smile, but without actually showing breastfeeding boobs!
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showcase magazine Mar 2005 new york issue 28

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Project M web design
If it's worth doing...do it HardKore!

Hand crafted sterling silver jewelry with substance! The client asked for a cool, yet elegant and upscale looking web site, that reflects the style of their jewelry and fit into their budget. The pieces combine ancient heraldic and royal symbols with a modern style.

'project m' created a web site with a simple but bold layout. The jewelry was photographed on a dark gray background to bring out the highlights and shadows of the silver, thereby enhancing the punk/rock/biker style attitude. The design of this web site successfully manifests the attitude the wearer should show.
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