Maybe today it is not one big idea anymore, but many big ideas and maybe along the customer journey there are plenty of occasions where broadcasting an advertising idea does less good than a personalized service asset.
We are not talking retargeting banner ads here; we are talking advanced martech solutions that enable brands to have real one-to-one dialogues with their target groups across all channels and platforms. That requires new organizations, new processes, new tools, new thinking, and, yes, new partners.
Here we are.