Yuyang Liu (b. 1991, Sichuan, China) is a Chengdu-based photographer who uses a documentary approach—sincerity, patience and flexibility—to tell human-centered stories. Nominated for the Prix Pictet (2025) and the Leica Oskar Barnack Award (2021), he served on the Photography Jury of the 98th ADC Annual Awards.

His work has been published internationally and exhibited in Shanghai, Paris, New York, London, and Beijing. He documents subtle social differences and everyday lives, using visual metaphors to reveal the relationships between people and their environments.

He believes authentic, meaningful moments communicate a brand’s spirit. Commercial clients include adidas, Allianz, Airbnb, Apple, HSBC, Lafite, Jordan, JD.com, Nike, and Universal Beijing Resort.

He is now represented by Work Unit Agency.

Bloc Productions is a China-based creative production house producing stills and motion content since 2008.

"We provide full-service production, including art buying, casting, location scouting, post management and everything in between, with creativity at the center of every project."

Recent production highlights include stills and video works for Versace shot by Zeng Wu in Beijing, Burberry shot by Ryan Mcginley in Chengdu, Nike CNY shot by Chris Maggio in Shanghai and Zara Kids shot by Jin Jia Ji in Hengdian, China.

Bloc Productions is a China-based creative production house producing stills and motion content since 2008.

"We provide full service production including art buying, casting, location scouting, post management and everything in-between with creativity at the centre of every project.

Our clients include: Acne Studios, Apple, BMW, Burberry, Chanel, Dior, Durex, GAP, Goretex, Huawei, Li Ning, Land Rover, L’Oreal, Me & City, Motorola, Nike, Old Navy, P&G, Pepsi, Prada, Puma, Sands Casinos, Sephora, SKII, Sony, Sprite, Standard Charter, Tommy Hilfiger, World Gold Council, to name a few."

Bloc Productions is a print and video production company based in Shanghai and Beijing.

"Our team of multilingual producers have produced hundreds of print, editorial and video campaigns for a wide range of commercial and editorial clients over the last decade.

Our clients include: Apple, BMW, Burberry, Chanel, Coca-Cola, Dior, Durex, GAP, Goretex, Huawei, Li Ning, Land Rover, L’Oreal, Me & City, Motorola, Nike, Old Navy, P&G, Pepsi, Prada, Puma, Sands Casinos, Sephora, SKII, Sony, Sprite, Standard Charter, Tommy Hilfiger, World Gold Council to name a few."

Bloc Productions is a print and video production company based in Shanghai and Beijing.

"Our team of multilingual producers have produced hundreds of print, editorial and video campaigns for a wide range of commercial and editorial clients over the last decade.

Our clients include: Apple, BMW, Burberry, Chanel, Coca-Cola, Dior, Durex, GAP, Goretex, Huawei, Li Ning, Land Rover, L’Oreal, Me & City, Motorola, Nike, Old Navy, P&G, Pepsi, Prada, Puma, Sands Casinos, Sephora, SKII, Sony, Sprite, Standard Charter, Tommy Hilfiger, World Gold Council to name a few."

Bloc Productions is a China-based artist representation agency that represents a roster of internationally acclaimed photographers, directors, stylists and illustrators for Asian advertising and editorial clients.

''Our talent is supported by a multilingual production team capable of executing photo shoots and productions across China, Asia and the rest of the world.

Our clients include BMW, Land Rover, Dior, Prada, Mont Blanc, Coca-Cola, Adidas, Puma, Kappa, Li Ning, Biotherm, Braun, Dulux, Garnia, Ice Dew, Goretex, Gillette, Head and Shoulders, P&G, L’Oreal, Lux, Olay, Sephora, Old Navy, Motorola, Acer, Sony Ericsson, Sprite, Standard Charter, World Gold Council.

Our editorial clients include Cosmopolitan, Grazia China, Grazia France, GQ China, Harper's Bazaar China, Modern Weekly, Numero, Surface China, Vogue China, Vogue US.''

Yuyang first picked up a camera at 15 documenting his teenage life and the pace of change in his home province of Sichuan. First self-taught, he won the Magnum Fellowship in 2014 and went on to study photography in NYC.

His patience, sincerity and unique eye have brought his attention to various themes around the world including daily life in North Korea, a fisherman in Senegal, LGBT weddings in the sea of Japan, Uygur teen football and the massive urbanisation of China.

He has been awarded the Eugene Smith Grant in 2020, named by Time magazine as one of the 'Nine Chinese Photographers You Need to Follow' and won emerging photographer of PDN 30 in 2017. His work has been published in Time magazine, New York Times, Washington Post, Wall Street Journal along with many more and exhibited in galleries in Paris, New York, London and China. 

His commercial work includes campaigns for the likes of Apple, Nike, Airbnb, Harbin Beer and has shot celebrities including Zhong Chu Xi, Li Wen Han, Li Meng, Zhao Rui, Zhou Yu Tong.

He is represented by Bloc Productions.

Bloc Productions is a print and video production company based in Shanghai and Beijing. Our multilingual team have produced hundreds of print, editorial and video campaigns across China and Asia for a wide range of commercial and editorial clients.

Recent projects have included MontBlanc with celebrity Bai Jin Ting shot by Jack Webb in Shanghai, SK-II shot remotely in HK with celebrity Leah Dou and photographer Ricky Lo and Nike campaigns for Shanghai Marathon and Air Jordan with Elaine Zhong. To see more of what we do check out our site.

Yuyang first picked up a camera at 15 documenting his teenage life and the pace of change in his home province of Sichuan. First self-taught, he won the Magnum Fellowship in 2014 and went on to study photography in NYC. His patience, sincerity and unique eye has brought attention to various themes around the world including daily life in North Korea, fisherman in Senegal, LGBT weddings in the sea of Japan, Uygur teen football and the massive urbanisation of China.

He has been awarded the Eugene Smith Grant in 2020, named by Time magazine as one of the Nine Chinese Photographers You Need to Follow and won emerging photographer of PDN 30 in 2017. His work has been published in Time magazine, New York Times, Washington Post, Wall Street Journal along with many more and exhibited in galleries in Paris, New York, London and China. 

His commercial work includes campaigns for the likes of Apple, Nike, Airbnb, Harbin Beer and has shot celebrities including Zhong Chu Xi, Li Wen Han, Li Meng, Zhao Rui, Zhou Yu Tong. 

Yuyang Liu is represented by Bloc Productions.

Bloc Productions is a print and video production company based in Shanghai and Beijing.

"Our specialty lies in China where our team of multilingual producers have produced hundreds of print, editorial and video campaigns for a wide range of commercial and editorial clients over the last decade.

Recent work includes Louis Vuitton’s Twist Bag campaign; Jack Webb collaborated with Montblanc for their eyewear campaign; teaming up with Air Jordan and CBA player Ailun Guo, our artist Misha Taylor created something visually unique for the launch of their new collaboration; and Nike kids Just Do It campaign shot by our photographer Yuyang Liu.

We’d love to chat about your next project, so drop us a line and get in touch! For more information, visit Bloc’s website or join us on Instagram to keep up to date with all of our latest work.

We look forward to hearing from you soon."

"Bloc Productions is a print and video production company based in Shanghai and Beijing. Our specialty lies in China where our team of multilingual producers have produced hundreds of print, editorial and video campaigns for a wide range of commercial and editorial clients over the last decade.

In the last few months we have been fortunate to service campaigns for Burberry, vivo, Nike, and Adidas. 

We’d love to chat about your next project, so drop us a line and get in touch! For more information, visit Bloc’s website or join us on Instagram to keep up to date with all of our latest work."

Yuyang Liu was born in Sichuan in 1991 and he is now based between Chengdu and Shanghai. With his unique vision and perspective, as well as the sincerity, patience, and adaptability required for documentary photography, he covers issues that range from the daily life in North Korea, to the transformation of the energy industry in Shanxi; from fishermen’s work in Senegal to young Uyghur teens dreams about football; from the massive urbanisation process in China to a Cambodian music school aiming for everyone; and from an LGTB wedding in the sea of Japan to ordinary people’s stories in Chunyun, the CNY Transportation in Guangzhou. Yuyang Liu tells stories with pictures.

He became a jury of ADC 98th Annual Awards in the photography section, has been selected as one of the 'Nine Chinese Photographers You Need to Follow' by TIME magazine and emerging photographer of PDN 30 in 2017. He has won Magnum Foundation Human Rights and Photography Fellowship, Ian Parry Scholarship, and Abigail Cohen Fellowship in Documentary Photography.

His work has been published on TIME, The New York Times, The Washington Post, The Wall Street Journal and exhibited in New York, London, Shanghai, Paris, and Beijing. He collaborates with NGOs such as UNICEF, Greenpeace, WWF, and Save the Children. He insists unique and meaningful moments can convey the brand spirit and campaign storytelling, and real moments can touch the audiences. His commercial clients include Apple, Nike, Airbnb, Harbin Beer, Xiaomi, and JD.

Yuyang Liu is represented by Bloc Productions.

Bloc Productions is a China-based artist representation agency that represents a roster of internationally acclaimed photographers, directors, stylists and illustrators for Asian advertising and editorial clients.

Recent projects have included stills and film campaigns for the likes of Maybelline, SKII, Nike, Adidas and L’Oréal.

Bloc Productions is a China-based artist representation agency and production house that represents a selection of world-class photographers, stylists, directors and illustrators for advertising and editorial campaigns.

Recent projects have included Miko Lim for Rebook, Diego Uchitel for Sands Casinos, and Stockton Johnson for Maybelline.

Bloc Productions is a China-based artist representation agency with a roster of internationally acclaimed photographers, directors, stylists and illustrators for Asian advertising and editorial clients.

Recent projects have included stills and film campaigns for the likes of Maybelline, Sands Macao, Nike, Reebok and L’Oréal.

Bloc Productions is a China-based artist representation agency that represents a roster of internationally acclaimed photographers, directors, stylists and illustrators for Asian advertising and editorial clients.

Recent projects have included stills and film campaigns for the likes of Maybelline, Nike, Adidas and L’Oréal.