CNBC Director, Cross-Platform Insights

Posted 8-02-2011, offered

CNBC is headquartered in Englewood Cliffs, NJ. With CNBC in the U.S., CNBC in Asia, CNBC in Europe, CNBC World and CNBC HD+, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to more than 95 million households in the United States and Canada. The network\'s 16 live hours a day of business programming in North America (weekdays from 4:00 a.m.8:00 p.m.) is produced at CNBC\'s global headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC News bureaus worldwide. CNBC.com and CNBC Mobile Web (http://mobile.cnbc.com) offer real-time stock quotes and charts, CNBC\'s breaking news & analysis, market and pre-market data. Additionally, CNBC.com provides videos, live streaming of events and market opens in Asia and Europe, and industry and topic-specific blogs from our award winning reporters and guests. A van service is available for employees commuting from New York City. We offer a competitive salary, outstanding benefits package and the professional advantages of an environment that supports your development and recognizes your achievements. We are an Equal Opportunity Employer.

Responsibilities The Director of Cross-Platform Insights will be a cross-media research expert who will conduct original research, synthesize syndicated studies, and analyze audience metrics (TV and digital) to develop a deep and multi-faceted understanding of CNBC’s viewer profile and behavior. The Director will craft compelling stories on an individual platform basis (CNBC TV, CNBC.com, CNBC Mobile, etc.) and will also explore how users engage with CNBC across media types, developing compelling multi-platforms.
Qualifications/Requirements · Synthesize primary research, syndicated research, Nielsen ratings, and digital metrics into compelling stories about the CNBC audience (TV, web, mobile) targeted to specific advertisers and sectors
· Create sales presentations that persuasively position CNBC against its media competitors on individual platforms (TV, web, mobile, etc.) and as a brand overall
· Evaluate syndicated research opportunities and synthesize sales-focused primary research into compelling case-studies for use by account executives
· Create and execute research programs designed to measure ROI of advertiser sponsorships
· Conceive and execute new, custom strategic research projects designed to bring new consumer insights to the marketplace and deliver value to CNBC’s advertiser partners
· Uncover trends and insights in targeted audience segments of value to CNBC’s advertiser partners, establishing thought leadership for CNBC in these key segments
· Explore and evaluate new/alternative metrics that will enhance the value of CNBC’s audience to advertisers
Desired Characteristics · Minimum 8 years in research at broadcast or cable network, media/advertising agency, research company, or media/marketing consultancy
· Knowledge of Nielsen Galaxy Explorer and/or NPower
· Knowledge of MRI, Simmons, and/or other syndicated research services
· Experience with web analytics (Omniture) and syndicated digital research (comScore, Nielsen)
· Experience conducting and analyzing survey research
· Bachelor’s degree in Marketing, Business, Statistics, Sociology or related field

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