Senior Art Director at Ogilvy Africa

Posted Jun 1st, 2016, offered

Job Purpose

A Senior Art Director is responsible for the look of the client’s advertisement. They are involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised. They can be involved in all of the different forms of advertising, including advertising on television and radio, the internet, posters and direct mailings. A Senior Art Director will work in close partnership with their Art Directors and have input to the copywriting as well. An art Director at Ogilvy will produce big picture advertising for big picture clients.

Client Summary

Provide details of the client as applicable (single client, client group, multiple clients etc), Financial institutions, Consumer Goods.

Key Responsibilities and Accountabilities:

To remain up-to-date with new ideas, techniques and styles (ie art, films, TV programmes, music, fashion, trends etc).
To actively seek inspiration from the external environment to influence creativity.
Understands and appreciates the nature and value their clients’ brand.
To familiarising themselves with the product and competitor activities in the market.
Proficient in discussing the client’s core message and target audience.
Ability to generate lots of fresh, original ideas from a brief.

Task Areas:

Working with the client’s Global Art Directors and Copywriters.
Imagining, recognising and executing local and global integrated campaign ideas.
Working in partnership with Senior Planners and Account Management.
Directing the creative process of senior and middle weight creative teams.
Maintaining a good working relationship with local and clients.
Pitching for projects: usually digital advertising and engagement.
Helping regional and country agency teams achieve their goals.
Managing the consistency of the brand across the world.
To remain up-to-date with new ideas, trends, techniques and styles (ie art, films, TV programmes, music, fashion, trends etc).
To actively seek inspiration from the external environment to influence creativity.
Understands and appreciates the nature and value their clients’ brand.
Familiarise themselves with the product and competitor activities in the market.
Proficient in discussing the client’s core message and target audience.
Ability to generate lots of fresh, original ideas from a brief.
Builds key relationships with Account Management, Planning & Traffic departments.
People Management & your profile:
Builds key relationships with Account Management, Planning & Traffic departments.
Meets regularly with relevant departments to discuss the client’s requirements and core messages.
Portrays a helpful and innovative image for the Creative Department.

Client Management:

Responsible for the development of strong client relationships, alongside seeking new and different ways to improve our service to them.
Responsible for the on-going direction and development of the clients, helping to win new business and delivering brand building campaigns.
Work closely with the senior management team to become a trusted design partner within the clients businesses.

Financial Management:

Understands the client’s financial budgets and ensures work is completed within these budgets.
Responsible for budget control of their projects regarding client Pos.
Ensures that all WIP can be reconciled and billed as soon as possible. Ensures that all invoices are issued quickly and correctly and that reconciliation meetings are held with Client as appropriate.
Ensures the agency responds to any financial queries within 48 hours
Ensures work is produced on time and within budget

Creative Management:

To think creatively and devise imaginative and intelligent advertisements based on client briefs.
To push boundaries of original thinking to explore new creative solutions.
To communicate creative ideas effectively to a wide audience of varying levels of creative knowledge.
To translate the strategic creative concept into different creative executions to be presented to the client.
To execute creative ideas to the highest standard involving and communicating with the necessary creative team.
To modify initial ideas into workable concepts until the client is satisfied.
To align the art direction with copy and vice versa.
To deliver work to brief on time and on budget, to the highest quality.
To oversee the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.
Professional, technical skills and previous experience required

Required Experience:

10 -15 years’ work experienc
To have a Higher National Diploma, Foundation degree or degree in advertising, design or related subjects.
To have an established portfolio of recent art work.
Experience of working within a Creative team for a large Advertising Agency.
Essential to have previously knowledge of the industry and an understanding of the creative process in advertisement.
The ability to think creatively and communicate ideas through visuals (ie: colour and mood).
This individual must have an opinion on directors and typography. It is also essential for them to have an eye for colour and mood etc
Experience of checking all content being advertised is truthful and complies with codes of advertising practice.

Desired Experience:

To have won Creative Awards.
Actively seeks out new ideas, techniques and styles generally (ie art, films, TV programmes, music, fashion, trends etc).
Is influential and can inspire the Creative Department.
Seeks out to understand why loyal customers buy certain products.
Acts in the best interest of the brand and Ogilvy at all times.
Researching competitor activities and successful campaigns being delivered by other agencies
Required Behaviours:
Is highly creative and imaginative, and curious about clients’ products and services.
Can communicate ideas or moods visually through advertising.
Has excellent computer skills in relevant art and design software packages.
Technical excellence in creating original concepts.
Has a thorough understanding of photography, typography and printing techniques.
Skilled in writing clear, concise and grammatically correct copy. Has a strong eye for detail.
Has an understanding of the different visual styles that appeal to various target markets.
Strong listening and interpretation skills.
Strong interpersonal and communication skills.
Can work under pressure and manage workloads effectively.
Can work within strict budgets.
Is able to see other people’s points of view and take on board feedback.
Works well within a pair and also cross departments.
Is highly self-motivated and well organised.


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