Jose Manuel Vidaurre

Miami: Jose Manuel Vidaurre  

Jose Vidaurre is a Miami-based photographer and digital retoucher, specialising in beverages and "liquids in motion". He works at extremely high resolution, usually stitching many captures for each project.

The first images featured in this Spotlight are part of the "Be part of it / It's Miller Time" 2011 global campaign, currently being launched across 68 countries. Jose not only did the photos and digital retouching but also created the visual concepts, working in close cooperation with the advertising agency.

The remaining images are part of the "liquid art" series, two of which have been selected for the 2012 "200 Best Advertising Photographers Worldwide". All images in this series were created by shooting clear water and adding colours digitally.

Miami: Jose Manuel Vidaurre  

Featured in this Spotlight is one of the 24 images created by Jose Manuel Vidaurre for the Miller 'Be Part Of It/ It's Miller Time' global campaign, currently being launched across 68 countries.

Jose was first hired by the agency to develop photographic concepts based on the keywords 'refreshing', 'cosmopolitan', 'glowing', 'heroic', 'energetic' and 'premium'. After approval of the conceptual layouts, Jose was commissioned to create the final extremely high resolution files required for oversized billboards along with a vast array of other media.

Jose Manuel Vidaurre  

Jose Manuel Vidaurre was recently selected by Luerzer's Archive for the book '200 Best Advertising Photographers Worldwide'. He has won simultaneously Platinum, Gold and Silver in the Photography/Commercial category at the Creativity 37 Awards, and has garnered a total of 56 awards throughout his career.

Jose Manuel has also been selected by Kingston Technologies for the programme 'Icons of Photography'. Recent magazine interviews include Digital Photo Pro November 2009 (USA), AfterCapture January 2009 (USA), A!Diseno December 2008 (Mexico), and Signcafe 2008 (Bulgaria).

Jose Manuel Vidaurre [Miami]  

Jose Manual Vidaurre was born in Segovia, Spain and soon moved to Venezuela. While in Caracas, he left his engineering studies to become a self-taught commercial photographer and retoucher, moving more recently first conventional and now digital.

He now works for US and international clients from his studio in Miami, where he he resides.

Clients include Procter & Gamble, Citibank, Texaco, Seagrams, Nestle, Bacardi, Anheuser-Busch, American Express, Mattel, Kellogs, Duracell, Del Monte, Honda, Ford, Heinz, SC Johnson, Gatorade, Absolut, Nabisco, Johnson & Johnson, Kodak, Kraft, Knorr, Max Factor, Pantene, Secret, Hilton, CocaCola, Unisys, General Electric, Sony, Show Business, Rolex, Quaker, Siemens, Fanta, Unilever, Oreo, Lux, NCR and Pirelli.

In 2004, he won IPA Photographer of the Year in Special Effects. He also has a list of 49 award certificates and trophies from three continents including The London International Advertising Award, The New York Festivals, FIAP, The Color Awards and Creativity Annual among others.