Production Paradise

Welcome to SHOWCASE NEW YORK - brought to you by Production Paradise. 

On June, 14th the Association of Independent Commercial Producers honored production companies, directors and ad agencies in the 14th Annual
AICP Show ‘The Art & Technique of the American Television Commercial’. 
-> check here for more info.

nyc production/commercial production: XPOSURE PRODUCTIONS

Pavel Salek, fashion/beauty director, lives in NYC. Much of his beauty work has a rich, exotic undercurrent.

Currently, he has just finished a branding spot for Cutler Shampoo's launch at Victoria's Secret retail stores.

nyc film/directors: KIM DEMPSTER

Pantene “Necklace” was shot in May 2005 for Grey Advertising, Istanbul. This was the seventh Pantene spot directed by Kim Dempster with Grey Creative Director Aysu Ozturan. The commercial was shot in Bordrum in the south of Turkey. It has become such a success that it will be dubbed into other languages for multiple markets.

Garnier ”Spray” was shot in June 2005 as part of a launch for the Garnier styling line in Russia. The commercials were shot outside Moscow at a yachting club with a stunning all-Russian cast.

nyc production/commercial production: BELLADONNA COMMERCIALS

Belladonna Commercials heads for a busy fall on the heels of Cannes, where directors Michael Sugarman (Young Director’s Award for Coca Cola - “Awakenings”) and Jarbas Agnelli (Gold Lion for Kleenex – “Jinxed”), were recognized.

The company has also signed Marieli Froehlich, renowned for her visceral style and innovative people work and beauty work, to enhance her US profile.

Belladonna is a New York-based commercial production company that sources directors for agencies worldwide. Principals René Bastian and Fabiana Lutti have a long record of international success in both commercials and film.

nyc production/photo production: MISSION PHOTO PRODUCTION

Mission Photo Production offers complete photo production services, locally and around the world. The company is headed by British-Swiss Mary Pratt, who has been living in New York for over 10 years.

Mission Photo Production recently produced an extensive Mercedes R-Class shoot in Florida, with photographer Markus Bolsinger. It was all top secret at the time, and kept a security team from Germany busy around the clock. The pictures are from a “making of” editorial that ran in German GQ Cars.

Other recent jobs include two with Peter Funch: one for Axe in New York (agency BBH New York), the other for Sony in Los Angeles (agency Fallon Minneapolis), followed by spectacular aerial shots of Chicago by Frank Meyl for Degi (agency Philipp & Keuntje Hamburg). Mary tells us she can’t wait to see the results from a fashion shoot for John Varvatos photographed by Danny Clinch – look out for a rock star chillin’ with his son in the September issue of all the glossies.

nyc production/photo production: GEORGE PRODUCTIONS

These ads were shot in the middle of Mardi Gras, not an easy feat, given that during that time the city shuts down for business. Original musicians were cast from New Orleans bars and streets ... colorful characters that beat to their own drum.

But this production wasn't without drama. During one shot, a horse broke away from it's carriage and ran straight through the set - thankfully, no one was hurt.

Client: Zurich Insurance, Photographer: Trevor Ray Hart, Agency: Publicis

nyc production/commercial production: LITTLE SIBERIA

Little Siberia created the show package for Macy´s 4th of July Fireworks Spectacular in HD. Executive producer Bob Holmes hired Bruce Erik Brauer, Creative Director of Little Siberia, to create the look for the 1 hour show which featured Al Roker, Mariah Carey & The New York Pops Orchestra.

The show was directed by the legendary Lou Horvitz and this was the first time the entire show was produced in Hi-Def by NBC specials.

This event took place on the East river in NYC and several elements for the live show were designed and integrated for the DEKO on site using a Apple Powerbook laptop.

The logo was bold, the stripes were fluid and the stars flew through the HD sky footage shot from helicopter.

nyc photography/photographers: DANIEL GARRIGA

Daniel Garriga's most recent work features new "Coca-Cola" and "Modelo Beer" advertising campaigns (shot in Rio de Janeiro and New York City), as well as Atlantic Records Reggea Superstar "Sean Paul" (photographed in Kingston, Jamaica) and LR Magazine (Miami).

Additional work featured on his website includes editorial for Esquire Magazine and recent "Sol Beer" and "Ouidad Hair" campaigns.

nyc photography/photographers: ANSGAR

Ansgar photographed a new spread for Elle Magazine in South Africa.

Together with Elle Fashion Director Jackie Burger, Ansgar produced the editorial story in a romantic 40's look, inspired by the theme "In the Mood For Love".

Look out for more editorial in the next issue of SHOWCASE NEW YORK.

nyc photography/photographers: DAVID LEWIS TAYLOR

Still life photographer David Lewis Taylor's graphic style has appeared in Zink, Oprah, Elegant Bride, House and Garden, Food and Wine, Essence, Health, Elle, Gotham and many other quality magazines.

His fine art has been shown in numerous galleries in New York City.

nyc photography/photographers: HORST HAMANN

In ‘Eyes Wide Shut’, 100 subjects represent New York's 8 million population in an innovative and provocative way.

For these portraits, Horst Hamann recruited models from New York's broad ethnic kaleidoscope. Among them were several influential people that he met here over the years.

Horst confronts us with images of people who represent the melting pot of this great city.

When shooting, he asked all of them to close their eyes. Horst noticed that with closed eyes, the body language changed and almost transformed each participant into a sculpture.

nyc talent/casting directors: AMERIFILM CASTING

Solely owned and operating in New York City since 1986, Amerifilm Casting Inc. prides itself on providing top-quality casting to directors and producers from around the world. AFC casts principals, day players and background for all media productions, including feature films, TV series, commercials, music videos and print.

Current production: ‘The Hoax’ starring Richard Gere, Alfred Molina and directed by Lasse Hallstrom.

Recent productions: ‘Forever And A Day - German Television movie’, ‘The Producers - The Musical’, ‘The Diggers’, ‘Carlito's Way - The Beginning’, ‘Just Like The Son’.

nyc film/film postproduction: RAZORHEAD MUSIC

Razorhead Music is a New York based, internationally renowned music production and sound design boutique. They focus on serving Spanish language brands in the US and Latin America.

Razorhead is responsible for the musical branding of Telemundo and ESPN Deportes, and has also produced music and sound design for over 200 spots in its five year existence. Ad agency clients include the Bravo Group, Bromley Communications, La Agencia de Orci, Wing Latino, Lapiz//Leo Burnett, Elevacion, Davis Elen Advertising, DDB Needham.

Recently, Razorhead has extended well into the English-speaking market, with its writers working on episodes of A&E’s Biography and new TV series Under Investigation. The roster of five composers represents a cross-section of styles and cultures giving the company a distinct edge in the variety it can provide its clients.

nyc film/film postproduction: TRUTRANSCRIPTS

For 28 years, TruTranscripts has built a reputation as the transcription experts. Their staff and transcribers offer a professional and friendly service, providing the best source of hard copy dialogue directly from recorded material.

They offer a range of transcription services to the media, financial and pharma/medical industry. Some of the features of their service include: overnight/same day service; audio analog-to-digital transfers; time-coded transcripts; live and time-coded phone feeds.

nyc film/film postproduction: TERRY KATZ, EDITOR

The successful television series Breaking Vegas, produced by Atlas Media for The History Channel, offered editor Terry Katz the unique opportunity to meld dramatic reenactments and documentary elements together. It resulted in a unique style that made for an entertaining and compelling hour-long television program. The show profiles people who took on Las Vegas casinos for lots of cash. Terry edited four of the season’s thirteen episodes. In the first episode, The Ultimate Cheat, Richard Marcus is profiled as the man who perfected the craft of casino cheating from the 1970s through the early 1990’s.

Terry Katz is a freelance editor, and creative resource. He has edited a variety of dramatic and documentary projects for film and television.

nyc creativity/graphic design: ASCENDER

Ascender offer print, web and event design services. They recently completed design for the 2005 Inner City 100, an annual event which awards the 100 fastest growing inner city companies. The event needed a visual image that would highlight real people who are contributing value to the inner city while giving a strong identity to the event itself. The look and feel was translated across the board in signage, banners, awards, programs, and press materials. The project was a great success not only for the final product, but because the client was just as thrilled with the level of service they received.

nyc creativity/illustrators' agent: ANGRY LAMB

From the mind of illustrator John Arzayus comes the Angry Lamb studio. A weird world, populated by an eclectic group of characters and led by an extremely perturbed little lamb.

With over 12 years experience in character design and illustration, Arzayus is currently working with Nickelodeon Networks and MTV to produce character designs for upcoming pilots.

Before opening Angry Lamb, Arzayus trained as a medical illustrator. He has produced illustrations for Pfizer, Ikea, and The Princeton Review.

nyc creativity/graphic design: PROJECT M

Project M have extensive experience in print, animation and video production. Their work encompasses the commercial, feature film, broadcast and corporate sectors.

An ongoing project is building the brand Laugh and Learn, for whom Project M have produced a series of educational DVDs covering Labor and Delivery, Breastfeeding and Newborn Baby Care. To help market these, Project M have also created eye-popping packaging, e-commerce web sites, and compelling trade advertising.

nyc locations/lofts and houses: EZLOFT

Location: Chinatown/Lower East Side.

Space: commercial loft, 2500 square feet, stairway, freight elevator, large fire
escape, fireplace, huge bathroom, plants, lots of light, very flexible space...

Recent productions/events:
Whiskas commercial: Rogue Films, UK
Barney's Coop Spring 05 Catalog
Production "headquarter" and location for Austrian film "The Orange Paper"
Dinner/Event for 40 people

nyc photography/rental studios photo: GARY´S LOFT(S)

The newest addition to Gary´s Loft(s) is a 5,000 square foot penthouse on
36th Street, off 5th Avenue in Manhattan.

nyc film/associations and related links: AICP

On June 14, the Association of Independent Commercial Producers held the 14th Annual AICP Show ‘The Art & Technique of the American Television Commercial’. Honours were given to production companies including Biscuit Filmworks and Tool of North America; directors such as ‘Noam Murro’; and ad agencies such as BBDO, DDB, and Wieden + Kennedy.

2,000 members of the advertising and production industry attended the premier at The Museum of Modern Art, where a compendium of the best commercials were shown. The AICP Show is now on tour at museums and cultural institutions around the US and abroad. The commercials are also to become part of the permanent collection of the Department of Film and Media at The Museum of Modern Art.

nyc event/film events: ASBURY SHORTS

Call for entries: The 26th Asbury Shorts of New York Show is coming to the prestigious DGA Theater in Manhattan this November. ASNY is a popular collection of the world's best short films in an entertaining showcase with a special industry guest host. Show tickets are promoted to the Television Advertising Industry. Therefore filmmakers are given a chance to show their work to Ad Agency and Television Commercial Production Company Representatives.

Submission Fee: if you mention Production Paradise NYC you pay only $15 (regular $20). Format: max. 20 minutes, all genres, DVD or VHS only, No application necessary. Deadline: September 30th, 2005,

Send to: Asbury Shorts of New York, 553 Prospect Avenue, Brooklyn, NY 11215, asburyfilms@yahoo.com

nyc event/film events: NYCES

The newest equipment and software, the hottest trends and the best film resources under one roof.

Preview Motion Picture Equipment, both film & digital (including HD) from
around the world. Seminars will be led by members of the American Society of Cinematographers. They promise "incredible business building opportunities you cannot afford to miss".

September 20 - 21, 2005 - New York Hilton, 1335 Avenue of the Americas

nyc night/bars and nightclubs: BED NEW YORK

Manhattanites who are ready to hit the sheets have a new place to unwind, B.E.D New York, the first outpost of the legendary Miami eatery. B.E.D NY, which is made up of two floors, is adorned with unique bed platforms that line the interior, offers a 6th floor dining room and a roof deck terrace which provides a beautiful 360 degree view of the city.

Executive Chef Victor Casassola excels in French/Brazilain contemporary cuisine, featuring dishes like lobster with coconut cashew ginger sauce. BED is famous for their sultry drinks menu which consists of over 400 original recipes, including fresh squeezed juices and exotic ingredients such as ‘The Red Head in Bed’ and ‘Pussy Galore’.