Ivo von Renner

Metzendorfer Weg 11
21224 Rosengarten
Tel.: +49 (0)4108 43 30 00
Mobile: +49 (0)160 584 01 06
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www.ivofolio.com

Categories listed

advertising photographers
car photographers
people & lifestyle photographers

Latest magazines

spotlight magazine Sep 2010 cars & landscape photography

Photo Gallery

Hamburg: Ivo von Renner

Mercedes recently released Ivo’s pictures for the re-launch of the Viano and the Viano Marco Polo.

The photo shootings took place in Australia, Portugal and Spain; produced by Southern Media Asia as well as Artists Group located in Lisbon, Portugal.

This entire portfolio is CGI; produced by a basic crew of only 5 people, led by creative director Oliver Moarefi from LässingMüller, Stuttgart, Germany.

All photos appeared in the brochures of the IAA exhibition in Germany.

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showcase magazine Oct 2007 germany issue 89

Photo: Ivo von Renner Photo Gallery

Ivo von Renner advertising photographers

Earlier this year Ivo von Renner completed a photo shoot for Toyota in China and has given Production Paradise an exclusive insight into his experiences:

"It was one of the most interesting trips of my life. The experience with people who didn't know what we were doing, like the farmers in Yunnan, and the communication between two completely different cultures has been the best payback ever. When I told the water suppliers to use the remaining 2000 gallons of water from a wet-down for the car ad on the freshly planted trees along the road instead of wasting it, I felt proud that I had done at least a little good whilst on a shoot. Although it was meant to persuade every Chinese person to own a car..."

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spotlight magazine Jun 2007 cars & landscape photography issue 2

Photo Gallery

Ivo von Renner - Hamburg [Germany]

Ivo von Renner lives in Hamburg, Germany though he tells us that the world has become his 'extended home'.

He had hoped to become an actor, but went on to study art and graphic design and began shooting scenarios with people for magazines.

A few years later he was approached by an art director to shoot the Volkswagen Golf in the same manner as he had captured women for his personal series and, thus, people and cars became a big success.

From 1990, he began shooting in Italy, Austria and Switzerland and then the US, Czech Republic and Spain and now China.
Ivo has a way of always trying to see things from a different perspective. He is fascinated by people and the character they possess. He is an explorer by nature and thrives 'on the hunt', perceiving challenges as a reward not an obstacle. To say he has a hunger for life would be an understatement.
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