Camilla Rutherford is a well renowned stills photographer working for clients like ANZ, Air NZ, Tourism NZ, The North Face, Mons Royale and Icebreaker. Camilla started her career in film having gained a honours degree in production design for film and theatre at St Martins College of Art in London.

Camilla has shot for 15 years as a stills photographer and also shoots motion. She is a natural born storyteller, be it through stills photography or the moving picture. Her work is about human connection as she creates emotive and captivating work that draws the viewer into her worlds by telling compelling and authentic stories. Camilla is easy going, professional and fast working—she ensures a relaxed and fun atmosphere on set.

Camilla is a mother of two boys and absolutely loves working with children. The authenticity that children bring to a shoot really inspires her, as children can’t be anything but themselves, which results in a magic that evokes emotion and connection.

Title: The Workshop of No.8 Wire Mentatlity.

"The workshop on our farm is five generations old. In New Zealand, Kiwi farmers pride themselves on being able to fix, modify or create anything with a piece of No.8 wire. It's called 'the No.8 wire mentality'. And this workshop space is full of it. It never needs cleared out, for there is always something that's useful in here.

This image is taken from my 'Workshop' series, photographing people in their creative spaces. I am fascinated by the direct reflection of the space in their owner's personality."

Camilla Rutherford is an award-winning photographer and filmmaker living deep in the Southern Alps of New Zealand, near Queenstown.

Hailing from Scotland, Camilla originally came to NZ in search of snow in her summer break from studying at the prestigious Central St Martins College of Art in London. After graduating with a degree in film, Camilla settled in Wanaka, NZ, and she quickly gained reputation of being a world-class sport and lifestyle photographer and film maker.

She is incredibly passionate about New Zealand and its unique and diverse landscapes and loves living, working and shooting here. She thrives working in outdoor environments, telling authentic and compelling stories that capture the viewers imagination.

Camilla absolutely loves working with children. Being a mother herself, she understands how to engage with kids and thrives on the challenges of authentic storytelling with tiny stars.

Camilla has gained numerous awards, including being the only female finalist in the Red Bull Illume Quest, GOLD and Bronze awards for two of her films at the 2022 IPA Awards, and First prize for a photograph in the 2023 Spotlight Awards, Kids category.

Clients and agencies include:  TBWA, Special Group, Saatchi & Saatchi, ANZ Bank, The North Face, Tourism New Zealand, Air New Zealand, Icebreaker, RAB clothing and more.

Title: Farm kids nap time

Location: Central Otago, New Zealand. "Our kids are so fortunate to grow up on a sheep and beef farm in Central Otago, New Zealand.

They connected to the land and growing food from an early age, hauled around the farm, taken to work to get stuck in to 'helping' their parents.

My youngest son would steal a nap when ever he could, captured here with his dad out mustering cattle in the old 1980’s Toyota Hilux."

"It’s snowing in New Zealand and Australia right now… a lot. But there’s much more, the deserts are brutally beautiful; the coasts serene, the mountains so majestic, and the cities film friendly.

The borders are open and our world-class locations, crew, equipment and talent are standing by to make your creative ideas a reality. If you choose not to travel, we have the world's most cutting edge remote filming tech ready to go, we can beam from absolutely anywhere.

Reelnz are here to host you and your production in New Zealand, Australia and the South Pacific Islands. We are a one-stop-shop for all your requirements – expected and un-expected.

Let us put the right people in the right place at the right time to make your dreams come alive. Contact reelnz.com today to find out how easy, productive and fun it will be. Prepare to be amazed."

"Another stunning year full of amazing shoots in New Zealand for Reel Locations, and so much more to come... From the most remote to our popular tourist hotspots, every location is available for your shoot when we are on board.

With more and more satisfied productions from all corners of the world, Reel Locations is your first call when thinking of shooting in NZ. Cam and Alex will have the perfect locations in mind and all your production support as well with insider local knowledge. Additional NZ crew, gear and the best place to stay can all be part of your package.

Recent projects over the last couple of months have included NorthFace, VISA, International Olympic Committee, Tourism NZ and Garmin.

Come and shoot the most beautiful part of the world whilst having a great time! We look forward to seeing you soon."

"It's pretty easy to make New Zealand look good as hundreds of photographers can attest to worldwide. But to run a super smooth commercial stills photo shoot in a variety of remote locations only hours after you've flown in from OS takes special skill and care. And to top if off we'll ensure everyone has the best fun possible shooting it all!"

Cam and Alex at Reel Locations have all your needs covered from stunning locations, production advice, best quality local crew and all the gear ready to go.

With a combined 30 years in location scouting for all formats, plus now five years simultaneously producing high-end stills, they have your NZ shoot covered.

Recent Clients include Corona, Traveloka, Skoda, Unilever, K2, Monster Children, Mark Toia, Kai Z Feng, Air New Zealand, New Zealand Tourism, Bridgestone and many more.

"We look forward to showing you around New Zealand this summer and beyond."