Ben and Martin, aka BAM, have photographed and directed the global campaign for the all-new electric Mazda CX-6e, created together with Scholz & Friends.

The idea was to build a look that feels modern and future-facing, yet warm and human across out-of-home, social, and film.

Shot under strict confidentiality, the team worked with a top-secret prototype that had to be cooled down between takes due to sunlight exposure. Not the easiest setup, but one that pushed the process in an exciting way. This is just the first chapter, with more to come.

BAM are a German-based duo of photographers and directors specialising in lifestyle automotive shoots. Their work blends high energy with a spontaneous, effortless feel, shaped by movement, light, and a strong sense for candid moments. They work worldwide with clients including BMW, Mercedes-Benz, Kia, Volkswagen, Mazda, Ford, or Audi.

Ela Rüther is a professional food photographer with her own studio in Cologne. She photographs delicious food for magazines, publishers, and advertising clients in the food and catering industry. Ela works with a team of experienced food and prop stylists who ensure that the images look both professional and appetising, while remaining authentic.

Since last year, Ela has also been offering AI-generated images and hybrid photo shoots - with the same approach of yummy and authentic food images. As well as photos, she also creates short video clips. Ela is convinced that AI-based work and traditional photography are not mutually exclusive, but will coexist in the long term. At the moment, it is important to clearly indicate which images are AI-generated and which are not.

The photos featured in this Spotlight were captured for different clients as Rewe, Einfach Hausgemacht, and Nestlé. Ela’s clients appreciate her constructive and creative approach, which is why some have been working with her for years. These include Rewe, Eckes Edelbrände, Jacques’ Wein-Depot, Vorwerk, Wajos, Zwilling, Aldi, Rabenhorst, and Bonne Maman, as well as smaller companies and publishers.

BOSCHTOBANRAP Artist Management is one of Germany’s leading agencies for photographers’ management. They represent internationally renowned photographers and collaborate with some of the most respected creative agencies and innovative brands in the German and European advertising market. The agency's focus is on the strategic development and positioning of its artists, as well as the realisation of visual campaigns in still and motion across automotive, lifestyle, fashion and beauty.

"Our roster includes 25 artists – from established master photographers to promising young talents whom we actively support and develop. Among them are Frederike Wetzels, Janine Graubaum, David Maurer, Felix Krüger, Stephan Glathe and Nadia von Scotti, as well as the duo Sallyhateswing.

A young and innovative team of agents manages our artists from offices in Berlin, Cologne and Cape Town. Founded five years ago, the agency builds on 20 years of industry experience from its founders.

Our contribution: creativity through growth – and growth through creativity."

Ben & Martin, aka BAM, are a Germany-based duo of photographers and directors specialising in lifestyle-driven automotive storytelling. Their images pulse with energy, light-soaked, and seemingly spontaneous, while quietly revealing the precision and planning behind every frame.

Movement and light are core tools in BAM’s visual language, paired with a strong affection for candid portraiture and a refined snapshot aesthetic that feels authentic and lived-in. Working worldwide, they collaborate with leading automotive brands including BMW, Mercedes-Benz, Kia, Volkswagen, Ford, Audi, or Mazda.

Most recently, BAM shot the global launch campaign for the Mazda CX-60e, set to release very soon. Upcoming projects also include the new visual identity campaign for MINI and a secret concert car shoot for Toyota.

Stay tuned.

Location: Spain

''The title image was created as a teaser visual for the global campaign of the BMW Vision Neue Klasse X, produced in collaboration with the creatives Amadeus Weineck and Matthew Page from the advertising agency The Game.

It served as the teaser for the entire campaign, which included more than 120 assets from out-of-home visuals and social media content to press shots - all produced in collaboration with Sterntag Berlin under an all-in-one production approach.

The winning image was shot on the outskirts of Barcelona, Spain, at a beautiful, rounded house located in the hills. We developed the idea of positioning the car behind movable structures to create intriguing teaser visuals that would introduce the upcoming campaign.''

Ela Rüther is a professional food photographer with her own studio in Cologne. She photographs delicious food for magazines, publishers, and advertising clients in the food and catering industry. Ela works with a team of experienced food and prop stylists who ensure that the images look both professional and appetising, while remaining authentic.

Ela’s clients appreciate her constructive and creative approach, which is why some have been working with her for years. These include Rewe, Eckes Edelbrände, Jacques’ Wein-Depot, Vorwerk, Wajos, Zwilling, Aldi, Rabenhorst and Bonne Maman, as well as smaller companies and publishers.

The photos featured in this Showcase were captured for a Cologne-based bakery that wanted to upgrade its social media presence and also needed images for its stores in Germany and around the world. The brief: photos with a modern, minimal style with bright colours, and products that look as mouth-watering as possible!

Magnus Meier-Röbke is a still life photographer from North Rhine-Westphalia, Germany, known for his youthful and striking visual language.

After graduating in 2021 from the University of Applied Sciences Dortmund, he specialised in capturing watches, fashion accessories, and cosmetic products – always with a particular sensitivity to aesthetics, materiality, and composition.

His work is characterised by a modern, fresh approach that reimagines classical product photography. For Tush Online, he showcases beauty and cosmetic stills with an artistic focus on texture, light, and colour, resulting in visual compositions that are both precise and playful. For Schön! Magazine, he created the feature 'Beauty Bugs – Tech Meets Beauty', in which he explores the intersection of technology and beauty in an unconventional way.

TVT.media stands for high-quality video and media production with strong national presence and international reach.

"We bring companies, brands, and events into the spotlight with impactful visual storytelling – for TV, online, and corporate communication.

Our productions tell stories, convey messages, and create emotional connections. From editorial footage and corporate films to livestreaming and event productions – we craft content that ensures maximum visibility.

With an experienced team of creatives, journalists, and media specialists, we deliver tailored solutions for companies, brands, editorial teams, and events. Our core industries are industrial, pharmaceutical, and automotive, where we support businesses with powerful video communication.

By combining innovative technology with strategic storytelling, we ensure your message reaches the right audience with maximum impact."

"Since 2002, I have been designing special commissioned artworks, initially conceptualised for my diploma thesis at the University of Applied Sciences in Dortmund, Germany, and  titled 'TRANSFER_ROOMS'. This unique style of still life offers an innovative way to showcase your company at trade shows or to enhance your business spaces.

To begin, we capture industrial photos representing your company's products or specialties. Working closely with the client, we determine the essential elements to incorporate into the art pieces, which I then design in my photo studio. Next, I merge these elements—such as company colors and technical drawings—into mixed-media displays, which are later integrated into the TRANSFER_ROOMS.

The final artworks feature high-resolution photos laminated behind plexiglass, offering a refined aesthetic that elevates your company's spaces into works of art and design."

Valery Kloubert is a people and portrait photographer from Düsseldorf / Cologne, Germany, specialised in corporate, business and advertising photography.

Being a professional in corporate, industrial and healthcare photography means being very flexible in both planning and implementation. In addition to the fascinating motifs, this is exactly what this type of photography is about.

As a commercial photographer and filmmaker, it is important for Valery to create authenticity in his images. With over 30 years of professional experience, he is able to reliably create photographs that not just look good, but also do convey the desired feeling for the target group. With his focus on honesty and discretion, he works to capture the most realistic moments possible and present them in a charming and personable way. Thanks to his bilingualism, many years of experience with celebrities, business leaders, family businesses and industrial groups, extensive international shooting experience and a worldwide network, Valery knows how to bring complex visions to life.

Valery Kloubert is a member of Laif photo agency and the German Society for Photography DGPh. He supports the DKMS (Bloodcancer Foundation) with his glass plate photo art project, and is a frequent supporter of local charity projects.