showcase magazine Dec 2012brazil issue 379
Welcome to the latest issue of Showcase Brazil, brought to you by Production Paradise. We feature the very best of the Brazilian visual media industry, with more information available in our Photo and Film directories.
In this Showcase we present the leading companies and top professionals currently working in Brazil, including Daniel Pinheiro, Diego Freire Photography, Diego Lezama, Dogs Can Fly, Farofa Filmes, Fernando Mazza Photography, Filippo Fortis, Jorge Lepesteur, Litmedia Productions, Prema Surya, Rafael Costa Fotografia, Rafael Dabul, Retrato Falado, Ricardo De Vicq Photography, Southside Productions and The Edge Group.
Our cover photo was shot by Zee Nunes.
- photo & film production Back to top
The Edge Group Sao Paulo Photography, Film, CGI and Sound Talents
The Edge Group comprises photography, film, CGI and sound talents offering high-quality audio, video, graphics and image solutions.
As the name suggests, The Edge Group comprises professionals working across the full spectrum of advertising production using their talents and exchanging their ideas and experiences to further enhance the quality of their clients' work.
The central office includes a 2700 sq. ft. studio that simplifies and speeds-up the workflow of every project. The results from this collective effort have been inspiring and The Edge Group hopes to continue refining its co-operative concept.
Artists include Ax Mihanovich (CGI, design, style, music, sounds), Ronaldo Moreira, CEO (high-speed, tabletop, food, liquids, people, luxury), Valerio Trabanco (fashion, actresses, celebrities, glamour) and Du Ribeiro (cars, airplanes, jets, still life).
Litmedia Productions Rio de Janeiro photo & film production
Litmedia Productions offers professional full service photo, film and event production throughout Brazil, South America with efficient New York City style.
The company's experienced and dedicated production team, fluent in English, Portuguese, French and Spanish, provides all the elements required for a flawless production while making clients feel as if they're working at home.
Litmedia provides on-set management, art buying, location scouting, set design, casting, catering, local bookings, transportation, equipment rental, travel, visa and customs assistance.
Specialising in fashion, beauty, lifestyle, music and advertising, Litmedia’s clients Include KLM, Hugo Boss, Calvin Klein, L'Oréal, Neiman Marcus and Vogue.
Southside Productions Brazil Photography & Film Production
Southside provides photo and film production services throughout Brazil and worldwide for advertising, fashion, editorial, broadcasting and corporate clients.
The company took part in prestigious local and international productions for clients including Embraer, GM Motors, P&G, IBM, GE, Experian, Bruno Banani, Samsung and Smirnoff, as well as agencies such as McCann Erickson Brazil, MBA London, DDB London, JWT Dubai, Leo Burnett Colombia, Neonred Group Germany and Grey Dorland.
Recent productions include:
- Commercial production for Taglit in Rio de Janeiro.
- Corporate film production for GE in Rio de Janeiro.
- Print campaign for Turner/Space Channel - The Amazing Race in Sao Paulo.
- Corporate film production for IBM USA in Sao Paulo.
- Documentary Film Production for Inter-American Development Bank in Sao Paulo.
- film production Back to top
Farofa Filmes Sao Paulo commercials production
Farofa Filmes is a film production company based in Porto Alegre, southern Brazil, with an office in São Paulo.
With 10 years’ market experience, Farofa is one of the country’s leading TV commercial production companies and has won national and international awards such as Cannes Lions, El Ojo, About, Colunistas, and Professionals of the Year.
Following the Film Boutique concept, its leading advertising branch is represented by fashion and beauty advertisements.
Farofa also provides production services for foreign companies looking to shoot in southern Brazil while also offering post production services for production companies from Brazil and abroad.
Dogs Can Fly Sao Paulo commercials production
Advertising, TV series, co-productions, production services, branded content and digital media: producing meaningful content is what really matters to Dogs Can Fly.
The company loves a good story. Stories that connect, feed the desire, and give a new meaning to the projects that come through the door.
The team consists of young creative professionals with a range of different styles and points of view that work as one when producing quality pieces with agility and fresh ideas.
The company has its own infrastructure and production bases in Brazil, Argentina and Uruguay. Internationally acclaimed partners are important acquaintances that help Dogs Can Fly film anywhere in the world.
- photographers Back to top
Rafael Costa Fotografia Sao Paulo advertising photographers
Rafael Costa was born in Ribeirão Preto in 1963. After receiving an MFA in Achitecture, he started working in the cinematography department at TVC - Televisão e Cinema Ltda. From here, Rafael made his first approach into photography, starting with cinema and moving on to stills.
In 1998, he started his own studio from where he creates most of his work for renowned agencies. In 2003, Rafael had his first exhibition of personal work, 'Bendito Fruto', at Pinacoteca do Estado de São Paulo, leading to his 'Como Eu Vejo' show at SP Arte in 2010. In 2011, he released his book IMAGINARIO during the Florence Biennale, Italy.
Fernando Mazza Photography Sao Paulo advertising photographers
Sao Paulo-born fashion photographer Fernando Mazza graduated in Social Communication from the Methodist University of Sao Paulo and went on to study Photography at the Escola Panamericana de Artes.
Fernando spent much of his time living in and experiencing New York, where he completed a number of workshops at the International Center of Photography (ICP). Specialising in fashion photography, he undertakes all his own post production and finishing work to ensure a complete identity across his images.
Fernando's clients include Reebok, Roca Wear, Carrefour, Zoomp Jeans, Handbook Fashion, Smirnoff, Harald, Itapoa Shoes, Hammerhead, Giacometti Agency, BBN Brazil, Metro, Kaltblut Mag, UCE Mag, Unit Mag, Armani Exchange Brazil and many others.
Diego Freire Photography Salvador de Bahia advertising photographers
Diego Freire is a self-taught 24-year old photographer based in Salvador. From his first contract in surf photography covering the Brazilian Surf Championships, his passion for photography is growing with every image.
Over the years, Diego turned to advertising photography, realising his true talent and has since expanded his portfolio in commercial photography.
Jorge Lepesteur Sao Paulo advertising photographers
After studying photography at Chabot College in San Francisco, California, Jorge Lepesteur assisted leading fashion and advertising photographers in Brazil before beginning his own career in 2001.
Jorge has shot for clients including Nokia, Fiat, Vogue, Stimuli, Rolling Stone, Joyce Pascowitch, FOLLOW and TRIP.
With a keen eye for detail, he tries to match the fantasy of his images with real life in a simple and provocative way.
Ricardo de Vicq Photography Sao Paulo food & drink photographers
Ricardo de Vicq de Cumptich is a name that is echoed around the world's food industry. He began his career shooting artist portraits for the music industry in Rio in the 1970s. Since the 80s he has been based in his own São Paulo studio and has become one of the biggest names in Brazil's food industry. Ricardo shoots for advertising, design agencies, editorials and magazines such as Vogue, Marie Claire and Elle.
His main focus is food, drink and still life. He also boasts numerous culinary books marrying the work of many famous chefs. Liquid, food colour and texture have always enchanted Ricardo, inspiring him to capture taste and smell within a photo.
In advertising, his work has been awarded at the Cannes Festival, N.Y. Festival, London International Advertising Awards, Luerzer’s Archive, Clio Awards, The Art Directors Club Inc., Graphis Advertising, Graphis Alternative Photography, Conrado Wessel Foundation and Avon Colours, among others.
His personal work has been featured in exhibitions both nationally and internationally in locations including Paris, Florence, São Paulo and Rio de Janeiro.
He was honoured with the cover of the Graphis Photo Annual ’94 along with many other publications such as Graphis Nudes, B&W Special Issue ’08 (Merit Award in portrait), 6th Black&White Spider Awards (still life nominee), and 7th Black&White Spider Awards (nude nominee).
Filippo Fortis Sao Paulo advertising photographers
Filippo Fortis, born in Milan, began as an architecture photographer during university at the beginning of the 90s. Later on he co-founded Gorunway.com, leading agency specialised in backstage and runway photos of fashion shows. This long experience ended a few years ago and during a two year break, he started travelling around Africa. After he turned to editorial and advertising fashion and beauty photography. Now Filippo lives between Milano, London and Sao Paulo, still pursuing his passion for travels.
For over twenty years Filippo also shot portraits of a large number of fashion designers and architects for some of the most important publications in both fields.
His client list includes: Vogue, Vanity Fair, Elle, Marie Claire, Harper's Bazaar, Mac Cosmetics, Dolce & Gabbana, L'Oreal, GHD, Elizabeth Arden, Mariella Burani, Alessandro Dell'Acqua, Yamamay, Ungaro, Binda Group among many others.
Rafael Dabul Sao Paulo advertising photographers
Rafael Dabul specialises in portraiture and fashion photography.
He spent five years in the USA during which time he received an MFA degree in San Francisco and assisted several photographers in NYC. He also worked as an assistant photo editor at Interview Magazine. Rafael returned to Brazil in 2005 to begin his own career.
A regular contributor to several Brazilian magazines, Rafael has also collaborated with local fashion labels. He is passionate about shooting travel and his versatility makes him suitable for a broad range of projects.
Rafael is available for assignments worldwide.
DIEGO LEZAMA Sao Paulo advertising photographers
Diego Lezama's passion for landscape and architecture photography began some 18 years ago when he was commisioned by UNESCO to shoot World Heritage Sites in more than 30 countries. His eclectic style led him to other genres such as portraiture, corporate and industrial photography, where he feels more than comfortable.
Diego's experience in the field and his capacity to understand other cultures makes any project an easy-going task. Moving from Spain to Brazil, where he is engaged on a one year project for the Ministry of Agriculture, he continues to travel back and forth to Europe and the US to attend to his international commitments.
Diego speaks fluent Spanish, English and Portuguese and his images are licensed by Corbis and Getty Images. His list of clients includes INGUAT, Guatemala Tourism Board, Madrid Tourism Office, Istanbul Tourism Board, Kuwait Oil Company, Ministry of Agriculture Brazil and National Geographic.
Daniel Pinheiro Sao Paulo advertising photographers
Daniel Pinheiro graduated in Environmental Law at PUC-RJ. His career in photography began by taking revealing pictures of street dwellers in Rio. Over the period of a year he documented the same group, ending with a photo exhibition at a public school in the suburbs of Rio.
Under the influence of renowned Brazilian photographer Walter Firmo, Daniel developed his emphasis on spontaneity, blending colours with the emotional portrayal of people and the beauty of light. Under his mentor's tutelage, he applied his skills to fashion photography: “Walter taught me how to become a painter with the camera,” Daniel says.
Working in the fields of portraiture, fashion, people, lifestyle, editorial and advertising, in 2004 Daniel exhibited a collection of personal work for his first individual show at São Paulo's Galeria Estação. Entitled 'Sonhação', the theme focused on the traditional Brazilian Folk Party.
Maintaining his critical overview, Daniel conceived a fashion editorial around the same subject. Published as 'The Revolutionary Fashion View' in Key Magazine, the piece was considered a turning point for Brazilian fashion editorials.
PremaSurya Rio de Janeiro * new talents
Born and now based in Rio, fashion photographer Prema Surya's interest in photography grew out of her chronicling street art four years ago. She recorded everything that happened in the streets and later transferred what she saw to the fashion industry and photography books for a selection of agencies. She fell in love with the profession and has not looked back.
Prema continues to grow as an artist and recenty used new photography techniques in Milan while working with Boom Models agency.
Her work has appeared in Brazilian and international magazines including UMA, The Fashionisto, MC Mag and Drops Magazine.
- models, actors, casting Back to top
Retrato Falado Sao Paulo Claudia Secaf - Casting Director - Sao Paulo People Models
Under the supervision and direction of Claudia Secaf, Retrato Falado produces and directs castings with an analytical and innovative approach to searching for new faces and talents.
The company offers a service open to directors, photographers, producers and creative agencies by continually researching and launching ideas, learning and teaching with the experience it gains.
Producing castings for more than 15 years, Claudia and the Retrato Falado crew offer more than just the traditional image bank of actors, actresses and models. The company also posseses an exclusive archive of alternative research (street casting), where it has captured the natural beauty of people of all ages and styles. Its low operational costs provide greater flexibility and lend a more natural feel to the final product.