BRAZIL ISSUE 379 Dec 2012
Retrato Falado Sao Paulo Claudia Secaf - Casting Director - Sao Paulo People Models
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prod. company brazil: film planet são paulo
prod. company - h.s.i.
us agency: ogilvy & mather
client: coke
agency
Executive Producer: claire mcdonald
la production personnel
Executive Producer: kim dellara
Director: diane martel
Casting: claudia secaf (retrato falado casa de casting) & renata kalman
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bronze lions - cannes 2012
Client: nike
Advertising Agency: f/nazca saatchi & saatchi brazil
Title: addiction
Creative Direction: eduardo lima
Copywriter: eduardo lima/pedro prado
Art Direction: rodrigo castellari
Director: jones/tino
Casting: claudia secaf (retrato falado casa de casting) & renata kalman
Under the supervision and direction of Claudia Secaf, Retrato Falado produces and directs castings with an analytical and innovative approach to searching for new faces and talents.
The company offers a service open to directors, photographers, producers and creative agencies by continually researching and launching ideas, learning and teaching with the experience it gains.
Producing castings for more than 15 years, Claudia and the Retrato Falado crew offer more than just the traditional image bank of actors, actresses and models. The company also posseses an exclusive archive of alternative research (street casting), where it has captured the natural beauty of people of all ages and styles. Its low operational costs provide greater flexibility and lend a more natural feel to the final product.
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