GERMANY ISSUE 200 Feb 2010

"What do children really need for their future?" Munich-based photographer, Sandra Bielmeier, asked for her latest production in collaboration with stylist Maren Assmus and make-up artist Alexandra Batke (LOOX). "Musical genius whilst still in the womb? Learn Chinese by the age of three? Our meritocracy has high expectations for the next generation and thanks to clever medical research and business ideas children can now be prepared early for the most important things in life."

"What does a rocket look like? What shouldn't be left out?" Such a difficult task was left to stylist Antonia Haacks (Ag. Phoenix) for another of Sandra's productions. Searching the props store and friends' basements, she eventually found aliens and a space dog.

In December, Sandra shot the new campaign for Britax/Römer with stylist Maren Assmus, Digital support was provided by Markus Dettweiler at blink-imaging and the pictures will be available soon.