GERMANY ISSUE 400 Apr 2013

Petra Wiebe Munich styling, hair, makeup

Petra Wiebe is a Munich-based freelance stylist and fashion editor with a creative family background. Her father was an interior designer and her sister is a celebrated German fashion designer. Creativity and independence are Petra's way of life and signify the family tradition in which she was brought up. "La vita e bella“ - she speaks Italian at home and has a Mediterranean lifestyle between Munich, Mondello and Zurich.

Petra began her independent career at 25 as a window designer, training at Ludwig Beck Munich and Kadewe Berlin, visualising future trends for the German Fashion Institute DMI, and eventually becoming a stylist with responsibility for developing fashion and editorial concepts, catalogue productions, backstage fashion show management and art direction.

She has worked for many years for clients including Vogue Promotion, Peek & Cloppenburg, Madeleine, BMW, Karstadt, Wolford and Triumph. She currently works as a production fashion editor for Cocoon Magazine, Equistyle Magazine, Air Magazine Zürich and many others, but also works very successful as a freelance stylist for several big clients including Lucia, Rabe, Thomas Rabe, Lecomte', Hauber, Heine, Kaufhof and AGS.

Her newest offer includes complete production services from concept to styling, hotels, locations and booking models and entire teams. Her work is addressed to tasteful, sales-orientated and ambitious clients who wish to concentrate on the fundamental essence of their products.

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