GERMANY ISSUE 89 > Ivo von Renner showcase Magazine Oct 2007
Hamburg
photographers
Ivo von Renner
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ivo von renner ©
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Client: toyota
Earlier this year Ivo von Renner completed a photo shoot for Toyota in China and has given Production Paradise an exclusive insight into his experiences:
"It was one of the most interesting trips of my life. The experience with people who didn't know what we were doing, like the farmers in Yunnan, and the communication between two completely different cultures has been the best payback ever. When I told the water suppliers to use the remaining 2000 gallons of water from a wet-down for the car ad on the freshly planted trees along the road instead of wasting it, I felt proud that I had done at least a little good whilst on a shoot. Although it was meant to persuade every Chinese person to own a car..."
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