HAMBURG-MUNICH ISSUE 50 > clint23 showcase Magazine Jun 2006
Hamburg
creativity
clint23
Hamburg
agency clint23 has created an entirely unique corporate identity
for their long-time client ÖGER
TOURS.
Their aim was to create a concept that distanced itself from the
ever-present, and ultimately unspectacular, vacation images. The
result is “a jewel for all forms of media: a singular, modern look
that speaks to new, vacation-hungry target groups”.
The illustrations were first presented at the ÖGER TOURS stand at
the ITB Fair earlier this year. After positive feedback, all media,
from print ads to TV, will feature this attractive and contemporary
style. Three TV spots, each presenting a
different theme, will run on Germany’s private TV channels
presenting the vacation season with a refreshingly different
campaign.
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