The process of internationalisation of blue Media started in late 2004. Their first licence in a major European market is for Germany, and they have others almost agreed.
The idea of “exporting” their products was hatched almost at the same time of the blue concept, as all of their magazines are designed from an international perspective. Within the development process, they ensure that there is a strong idea of the worldwide magazine market in that specific segment, so that they can produce the best magazine for it.
“blue Spirit” publishers get not only the rights to a nicely designed magazine, but also the opportunity to manage the blue brand, construct the "blue community". Licence holders are asked to have a “blue attitude”...
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