LONDON ISSUE 44 > NIGEL HARNIMAN showcase Magazine Feb 2006
London
photographers
NIGEL HARNIMAN
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automotive image rendering – this vehicle is rendered (computer generated)
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personal work
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Client: buick
Agency: mccann erickson detroit - one of a series of five us press ads
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personal work
Nigel Harniman is best known for shooting cars, people and great landscapes worldwide, and has recently been working on major advertising campaigns for various brands including Opel/Vauxhall and Buick Lucerne.
He has also been exploring the world ofautomotive image rendering. This new technology gives the advantage of being able to provide the same high standard of work as traditional location pictures, but without the need to take the shoot vehicle on location. The location environment is still captured photographically, but the vehicle is produced from engineering data.
This makes it perfect for prototypes or secret pre-production models. See the Jaguar image here for impressive results.
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