NETHERLANDS ISSUE 609 Sep 2016

Simone Jay has a long standing career as a stylist.

She has worked for all major Dutch companies and has now been commissioned by The Rijksmuseum Amsterdam to create styling ideas for the Rijksmuseum webshop products. The Rijksmuseum webshop sells a variety of products, including scarfs, china, jewellery, playmobil, reproductions, vases, all related to a specific theme, like Rembrandt, the Night Watch, Vermeer, Delft Blue, Van Gogh, Impressionism, Stills, Asia, Marten Oopjen. For the new webshop the products needed an inspiring context to show their beauty and high quality. Simone developed the creative concepts, chose the locations and backgrounds and overlooked the photography from an art directors’ point of view.

She has also committed to working with Jelier&Schaaf who provide props and interior design for many major commercials in The Netherlands.