NEW YORK ISSUE 147 > Zerone Inc. showcase Magazine Feb 2009
New York
photography
Zerone Inc.
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Client: sympatex technologies gmbh
Photographer: mats cordt
Agency: serviceplan
Art Director: christian sommer
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Client: sympatex
Client: sympatex technologies gmbh
Photographer: mats cordt
Agency: serviceplan
Art Director: christian sommer
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Client: sympatex technologies gmbh
Photographer: mats cordt
Agency: serviceplan
Art Director: christian sommer
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Client: sympatex technologies gmbh
Photographer: mats cordt
Agency: serviceplan
Art Director: christian sommer
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Client: nissan
Photographer: markus wendler
Agency: rubin postaer & associates
Creative Director: chris lynch
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Client: nissan
Photographer: markus wendler
Agency: rubin postaer & associates
Creative Director: chris lynch
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Client: nissan
Photographer: markus wendler
Agency: rubin postaer & associates
Creative Director: chris lynch
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Client: nissan
Photographer: markus wendler
Agency: rubin postaer & associates
Creative Director: chris lynch
In close collaboration with photographer Mats Cordt, the 2D and 3D professionals at [zerone] created a range of visuals for the sportswear outfitter Sympatex. Although sweat was the main subject of the project, and the athletes featured in the campaign were pushed to their limits, the team at [zerone] apparently "never reached the point of exhaustion."
The liquid elements were completely done using CGI and later composited alongside Mats' action photography.
Another project [zerone] recently finalised was the launch of the new Nissan Z. The worldwide campaign was shot by Markus Wendler through agency Rubin Postaer & Associates.
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