NEW YORK ISSUE 28 Mar 2005

Italian chef Pino Ficara required a site to allow clients to learn about
his personal cooking classes and build their menu online.

Spider's Web created a simple, elegant solution. The site design mimics the appearance of serving plates, navigation links surround the circular shapes. The logo was an especially important icon. It captures the personality of Pino in caricature form. This humorous element is utilized extensively in related print pieces and online promotions.