NEW YORK ISSUE 36 Jun 2005

Project M have extensive experience in print, animation and video production. Their work encompasses the commercial, feature film, broadcast and corporate sectors.

An ongoing project is building the brand Laugh and Learn, for whom Project M have produced a series of educational DVDs covering Labor and Delivery, Breastfeeding and Newborn Baby Care. To help market these, Project M have also created eye-popping packaging, e-commerce web sites, and compelling trade advertising.

 

One of their more interesting challenges was to come up with a cover for the Breastfeeding Class DVD. The brief was to get the point across, while meeting the brand's goal of making the viewer smile, but without actually showing breastfeeding boobs!