Collaborative partners Carole Beaupré and Pauline Rochas are behind the still life photography practice Coolife. The duo has mastered the art of imbuing inanimate objects with lifelike potency.
The subjects of Coolife commercial and editorial photography - be it confectionery, a pair of stiletto heels, a bottle of champagne, a lipsick holster, or a set of crinkled sheets - seem to jump off the pages of glossy magazines and oblige the viewer to eat, drink, smell, and to touch. Since its inception in 2000, Coolife has built a roster of luxury brands and magazines.
Recent clients have included Revlon, More Magazine, Elizabeth Arden, Shiseido, Smirnoff Vodka, Koral Jeans, Three Olives Vodka.
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