SPAIN ISSUE 605 Jun 2016

This month sees the metamorphosis of U LA LA Productions into Picture Farm Europe with hubs in Barcelona, Madrid and London. After years of working with U LA LA Events and Productions throughout Europe, South America and China, Picture Farm solidifies its complete commercial shoot production service for both US clients working in Europe and vice versa. While focusing on print and video production, PF will also include creative offline post production capabilities out of the London office. James Stewart will be the Managing Director of the European operations and will be based between Spain and UK. “Attention to detail, good craftsmanship and pride in the work will still be our core traits.”

Picture Farm will be the eponymous choice for the photo and video side of the business and the events business will retain the nom de guerre, U LA LA Events which focuses on events and experiential projects.

BBDO New York commissioned Director Jason Marlow / Picture Farm, for this latest "below the line" campaign for Exxon Mobil – this was the first production under the new company. The content was first shot in the US with Nascar drivers and then in London with the two remarkable Formula 1 pilots Fernando Alonso and Jenson Button. PF Director Jason Marlow wanted to pastiche the fashionably retro look of racing films from the period by presenting the talent against what looked like a rear projected background. The short shoot window with the talent led director of photography James Medcraft to work with three cameras and the NY in-house post team edited the piece in record time for its launch.