VIENNA ISSUE 237 Oct 2010

A screen is no longer required in order to get motion into advertising: lenticular prints make for an exciting alternative when it comes to moving images.

Originally used to generate an optical illusion or 3D effect, Forster is now applying this technology to a huge range of formats and products. A highly transparent special sheet reflects different motifs depending on the angle of view, thus creating an effect of motion and depth.

The technology itself has been around for some time, yet the achievable effects have recently grown exponentially: 3D effects with a greater depth, morphing with a seamless change of images, a combination of various effects, and many more.

Visit the website for more information.