Toufic Araman has developed an adoration for hair - he treats it like a living thing. Trained as a painter, Toufic approaches his images much like a blank canvas: he starts and finishes with his mastery of light.
He produces beautiful, elegant photographs - evocative, poetic compositions with a hint of mystery.
Toufic has previously shot campaigns for Wella, Herbal Essences, Pert Plus, L’Oréal Paris and Garnier and worked with Publicis, Leo Burnett, JWT and McCann.
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