CARS & LANDSCAPE PHOTOGRAPHY > London: AIR-CGI / Harniman spotlight Magazine Oct 2009
: London: AIR-CGI / Harniman
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Client: mars ice cream
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Client: nissan
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Client: volvo
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Client: ford gt
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Client: zonda
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Client: bentley
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glass car
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Client: snickers ice cream
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Client: volvo
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Client: zonda
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Client: ford gt
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Client: volvo
AIR-CGI / Harniman are UK-based, working globally with premier ad agencies and clients to create innovative images utilising CGI and photography.
Recent projects included work for Volvo cars that involved the Harniman photography and AIR-CGI teams travelling around the world to capture iconic backplates, along with HDRIs and working on location producing CGI pre-visualisations. The photographic and CG team along with the production team, agency and client, shot in Rio De Janeiro, Miami, Barcelona, Chicago and Hong Kong to give a truly global feel to the final images, which incorporated lifestyle shots along with around 20 CGI vehicles.
The team also worked on Mars Ice Cream and Snickers Ice Cream press ads, commissioned by AMV BBDO London. The ice cream 'vans' were modelled and rendered in CGI by the Air-CGI team, who then composited the elements with the location shoot backplates and models shot by Nigel Harniman into typical British summertime scenes for the 2009 range of ads.
AIR-CGI and Nigel Harniman provide CGI stills and animations, modelling, rendering, on location shoot pre-visualisation compositing and retouching.
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