A busy 2014 wrapped up with the launch of the new Lexus LF-C2 Concept global campaign photographed by Eric Micotto.
Eric was born in California and raised in New York where he began his career in still life photography, photographing predominantly fashion still life for brands including Karl Lagerfeld, Calvin Klein and Tahari.
He relocated to Tokyo, Japan in 2009 where he continues to work with his team shooting automotive, still life, and fashion/portraiture for clients including Lexus, McLaren, Vogue, Bang & Olufsen and Hasselblad.
Eric brings an edge to his automotive work with qualities from his background in still life, fashion and portraiture - delivering images that inspire emotion and are anything but sterile.
While based in Tokyo, his range of work from ads, to car reveals, to social media campaigns take him all around the world, from the biggest studios in Tokyo, to the beaten tracks of Nurburgring, all the way to sunny LA.
*Bilingual in English and Japanese
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