CGI / 3D > CGI Editorial spotlight Magazine Jun 2008
: CGI Editorial
Welcome to the first issue of Spotlight CGI brought to
you by Production Paradise.
CGI debuted with cinema blockbusters like Terminator 2 and Jurassic
Park announcing the arrival of first-generation Computer Generated
Imagery. The development of high-powered computers and
sophisticated, customisable software has meant generating
high-resolution photorealistic marketing images has become an
industry in itself. "CGI is the perfect tool for people who like to
make pictures, and is no longer seen as a compromise," comments
Thorsten Jasper Weese from recomCGI. "The decision to
use CGI rests with clients, and if they choose to represent their
products using CGI instead of the real thing then it shows CGI to
be an increasingly 'realistic' alternative."
There is no 'impossible' in the world of CGI, but there are limits
of rationality, budget and sense. "If you have the real object or
scenario in front of your nose, you'd still be well advised to pull
out the camera!" insists Thorsten. "But if you want something new
or existentially unreal, with CGI the possibilities are there." The
big challenge for CGI is to generate an emotionally responsive
human face - even the most expensive Hollywood productions don't
achieve perfect results. So there are limits, but these will vanish
as technology advances, no doubt to be replaced by new, more
challenging issues as CGI continues to push even further.
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