FASHION & BEAUTY PHOTOGRAPHY Mar 2007

: Jo Francis [Hamburg]

Dutch photographer Jo Francis is based in Hamburg and specialises in beauty and people.

He has strong views on the role of technology in photography. He believes - regardless of the changes brought about by digital technology, and all the possibilities for manipulation - that the major task of photography is "still the portrayal of visible reality, the incorruptibility of this reality".

The beautiful and the sensual, the aggressive and the repulsive - these are the focal points of his work.

His pictures are a mixture of his vision and gut feeling and he says that nothing has really changed "because neither camera nor electronic image processing system can compensate for artistic shortcomings. What counts above all is the sensitivity of the photographer".

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