FASHION PHOTOGRAPHY Nov 2016

"The shots featured in this Spotlight are all from a shoot I did at the end of the summer for Yumi Kim. They wanted to shoot in the city but didn't want the imagery to be too 'hard'.

At first I was thinking about finding architectural elements that would soften the city; rounded stone edges, wooden elements, curves and arcs. When I saw the dresses were mostly beautiful floral and botanical prints I pitched the idea of shooting on the High Line. The array of flora there would compliment the prints perfectly and it's a great way to shoot in the city but be able to 'soften' it at the same time.

I scouted the week before we shot, looking for specific places for each piece we were shooting. I worked to find places that would compliment each piece while at the same time creating visual consistency to the entire story and allowing me to achieve the goal of being in the city but in a 'soft' way."

Conor Doherty lives in Brooklyn and works all over the world.