London: Richard Pullar

For 20 years Richard Pullar has been shooting ad campaigns, mainly with London-based agencies, many of which have run around the globe: HSBC, Waitrose, Guinness, Banrock, Ciscos, Stella, Fairy, Toshiba, Sacla, Wild Bean Cafe and McDonalds to name just a few.

He has always been commissioned for his ability to light beautifully and bring something to an image to make it jump off the page, poster or screen. This as well as his sense of humour and quirkiness which runs through his work has kept him very busy shooting from his studio in Clerkenwell in the heart of London.

The style and approach he took with his stills work can now be seen in his moving imagery, his eye for composition and lighting and his ability to spot what is the important element in an image transfers perfectly to the world of film.

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