London: Myles New

Myles New is a busy London-based food photographer. Equally at home in his London studio as he is on location, his work spans advertising, branding, packaging, books and editorial assignments.

Well versed in the art of creating mouth-watering images, he comes from a food background bringing with him an incredible understanding of food and how to photograph it. As one of his life-long passions, photography and his love of the art translates into an amazing understanding of lighting techniques and how to use them.

With an ever-growing client list, Myles recently shot billboard campaigns for Sainsbury's and ads for Hellmann's, and is in the middle of a long advertising campaign for McDonald's. He has also translated his skills to moving images, directing TV commercials for Lidl, Sainsbury's and knorr as well as some short films and animations. He has worked extensively with Lorraine Pascale shooting the books which accompany her TV series, and works regularly with editorial clients including Jamie, Olive, M&S, Waitrose Kitchen, Good Food and many more.

Call Myles or his agent Janice at Refresh to discuss new projects.

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