London: Sam Robinson

"Work hard, have fun, be nice. This is the simple way I like to work on all projects.

"Recently I've been lucky enough to shoot in Barcelona and London, the two cities I call home. We landed in Barcelona to shoot Nike's 'We Own the Night' - a running campaign that was rolled out over six major cities. Later we hit the London streets with a classic red bus for New Look. Whether shooting professionals or kids, as on the Little Bird shoot featured in this Spotlight, the feeling of spontaneous excitement on set helps to capture genuine moments and helps everyone feel relaxed enough to do something unique and something honest. Creating a good energy and relaxed vibe is what allows these moments to happen.

"Photography and film are my passion, I enjoy every moment and I strive to make sure all those involved have the same joy working with me."

Tag your comment using @productionparadise to share with us!