PEOPLE & LIFESTYLE PHOTOGRAPHY Feb 2010

: Hamburg: Christoph Siegert

Christoph Siegert  lives and works in Hamburg. He candidly admits to becoming a photographer "only because I was too lazy to paint". His work shows recurring characteristics in both content and style, with colour playing an especially important role. His range covers staged images, reportage and spur-of-the-moment shots.

Christoph's newly launched website shows his latest projects.

He recently worked on a campaign for S-Bahn Hamburg, achieving the empathy and closeness the company wished to express by creating new imagery related to the idea of ‘travelling consciously’. Passengers were the protagonists in this integrated campaign.

He also photographed TV host and actress Sonya Kraus for 4Care AG in his studio in Hamburg, as well as on Germany's most beautiful beaches.

Mensch Stiftung, a foundation for the integration of people with disabilities, asked him to capture and convey its three company values, quality, togetherness and happiness, and Christoph played with a combination of lifestyle and documentary images to create an unprecedented perspective.

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