: Michael Heffernan

London-based Michael Heffernan has 20 years experience.

Whether using models or street casting, he says that his aim is always to shoot images that are spontaneous and natural looking.

In what has been a busy year, one of the recent highlights was shooting for Nokia on location worldwide. Michael was commissioned to photograph images for the launch of a range of four new handsets. Cape Town, Barcelona, New York and Hong Kong featured as locations and each of the four shoots utilised local producers and models sourced from around the world.

Other clients include Cadbury, T-Mobile and KPN. He is currently shooting in Cape Town for a leisurewear brand.

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