PHOTO & COMMERCIAL PRODUCTION ISSUE 2 > New York [USA]: George Productions spotlight Magazine Feb 2008
New York [USA]: George Productions
Established in 1997, George Productions is a New York-based
production company that provides a full range of production
services both locally and internationally. Clients include
Missoni, L'Oreal, Cerruti, Microsoft,
BMW and Tag Heuer.
Company chief Kim Handley has 25 years of experience in production,
winning awards for music videos (directed by Marcus Nispel), and a
print campaign for Pro-Choice. Kim takes an independent
approach to every project: "Each client has different needs,
expectations and requirements. There's never one job exactly like
the other."
The company's latest project is for New Balance. Shot by
Mark Newton and produced by George Productions, the main idea was
to have a strong, distinctive cast. The client wanted to use real
athletes; the photographer wanted them to be edgy-looking, with
personality and energy.
The company approached the casting from every direction; the streets, running tracks, sports stores, tennis clubs, dance studios - the team even contacted rock climbers, personal trainers, and utilised modelling agencies that specialise in athletes. This strategy worked wonderfully, provoking a huge and incredibly diverse turnout that ultimately led to a successful shoot.
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