Stockholm: Gerard Baker

Gerard Baker's 11 years of in-house experience for various agencies has led to him taking to freelancing "like a duck to water". As he continues to cast his net over the freelance world, his ever-growing client list is impressive. In the past six months, names including Ikea, Boots, Jeremy Goldberg and Oriflame continue to feature.

Recently, Gerard has begun a working relationship with the talented product photographer Tobi Jenkins and fashion photographer Christina Ivascu. Of late, his work has featured on hundreds of bus stations in Sweden for Ikea, as well as in product images for ES Magazine. Stay tuned for an exciting image for an American cider company, due to be published soon.

Gerard believes the key to his growing success is asking the right questions at the right time and having a vision for the end goal.

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