PHOTOGRAPHERS' SHOOT OUT Jul 2010

Ansgar was trained as a designer and finished his studies with an MFA in Düsseldorf, Germany. Taking pictures since his childhood, he quickly turned photography into a successful career by shooting for numerous advertising and fashion clients.

He loves to work with light and typically creates images of great depth and tension. Ansgar likes to tell stories in pictures and his conceptual approach is not only appreciated by commercial clients but has also found recognition in the art world, leading to exhibitions in New York, Paris and elsewhere. After many years in New York he recently returned to Europe and now works mostly out of Germany and Paris.

"The Salsa brand not only has great denim outfits but a diverse collection with rockstar chic. Naturally, we shot the collection in an environment that supports this look - a bar owned by a rock band inside the ME Design Hotel in Barcelona.

"Working with new faces, I found it important to direct the models in a setting that they could play with so we utilised the furniture, installations, etc., from the location. I loved the challenge to shoot 10 models in literally no time at all and come out with a whole variety of useful, at best beautiful pictures. If you can pull off the perfect mix of accurate planning and playful improvisation it makes for a great and very satisfying day."