PHOTOGRAPHIC SERVICES UK > Model Makers: Juicy Fruits Ltd. spotlight Magazine Dec 2008
: Model Makers: Juicy Fruits Ltd.
Juicy Fruits Ltd. makes fine detail models of food and natural produce for the advertising media.
The company was established by food stylist Steven Wheeler, who continues to make well observed models. Cast in translucent resins and hand finished with layers of tinted varnish, the company's food models look real because they carry a precise density of light and colour within the resin. This degree of execution requires many hours of patience, an eye for detail, colour, texture and sculptural form.
As a small company Juicy Fruits strives to maintain this high standard of work whilst offering a friendly and helpful service.
Juicy Fruits holds an extensive list of models for hire. In or out of season the company can source and supply a wide range of real produce, including leaves, foliage and living plants.
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