11 reasons not to promote your work


Everyone says you have to promote, advertise and spread the word about your work and your business. But maybe they are all wrong? We came up with 11 reasons why a creative professional or company would not want to promote their portfolio. Read on and decide if it applies to you:

  1. You don’t want anyone to see your work. You don’t want your work to be exposed and be seen! Your circle of friends and peers has seen your work. Your mother shows it during tea time to her friends and that is enough.
  2. You don’t want to work on new projects. Can there be anything worse than new challenges and opportunities? Your biggest nightmare is a ringing phone and someone on the other end saying – ”I’ve seen some of your work – I’d like to work with you on a new exciting project.”
  3. You don’t want to be credible and build a good reputation. Other sources talking about you and your work in a positive way may cause people to believe you are a credible, popular, high-demand professional. If you don’t want to create this impression about yourself  – do not promote your work.
  4. You don’t want to make your name recognisable. Promoting your work might mean potential clients and peers will see your name and your work frequently –  in email boxes, industry magazines, directories, social networks, shortlists, recommendations, etc…If you don’t want your name to come up when someone thinks of the best professionals in your field and you would rather keep your (brand) name unknown – do not promote your work, you may risk to becoming well-known in your industry or even worse – famous!
  5. You hate to be complimented about your work. If you show your work to a broader audience, you are in higher risk that some of them might like it and even let you know about it. If the idea of people expressing appreciation to your work sounds horrible to you – better don’t promote it.
  6. You don’t want to hear suggestions about your work. Feedback? Suggestions? Advice? If this is not a part of your vocabulary and you don’t want to know how you could improve your work or hear new ideas – better don’t show your work to anyone!
  7. You don’t want to make new business contacts. By promoting your portfolio you risk to expand your professional network. If you think that nothing good can ever come out of getting to know people from your industry – don’t promote your work.
  8. You don’t want to remind your business contacts about yourself. You don’t want them to see your progress and new work. You’d rather make everyone forget you or think you’re out of business.
  9. You are afraid that some of your work might become viral on social media. Millions of people sharing, liking and commenting your images / videos sounds like a very bad idea to you. You think that if your clients see how much attention your work gets, they won’t ever want to work with you again – what if their campaign becomes viral too? Scary!
  10. You don’t want to be found on search engines. Having your work promoted on other websites and social media, might have significant improvement on your own website’s SEO. Moreover, people might find your name, portfolio and contact details on the pages where you promote your work. If having your name or website to appear among the top results when someone searches for the best professionals in your field seems like a bad idea to you – you better avoid promoting your work!
  11. You don’t want to have more visitors on your website. Having your work published on various websites and social networks might result in an increase of your website traffic. If your work is linked to your website, and more over credited, internet users might click on the link or look up your (brand) name online and come to your website. If you don’t want to bring more traffic to your professional website – don’t even think of promoting your work.

In case you have not been convinced by those reasons or they don’t apply to you, and you look forward to promote your work – get in touch with Production Paradise at!

“If you’re (not) visible, you’re (not) credible!”

You might also be interested in reading our articles on the 5 best places to promote your portfolio and How to promote your photography business – invaluable tips.

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